Today, Google and dozens of other leading software companies announced WebM – an open web media project – and the open sourcing of VP8, a high-performance video codec optimized for the Web. Google is open sourcing VP8 and contributing it to the WebM project under a royalty free license. The open video option now available with WebM and VP8 will dramatically increase the Web success directly tied to open and freely implementable technologies.
As a key partner in this initiative, our TI wireless team applauds this as a major stepping stone in the video world, which transcends PC and mobile environments. Similar to TI’s decade-long history in mobile, VP8 is the brain child of 10+ years of innovation. It is a solid technology that promises the flexibility, efficiency, openness and high-quality that consumers deserve.
With the advent of even more advanced video capabilities hitting mobile devices, manufacturers are faced with challenges associated with ever-increasing battery constraints in the mobile environment. Smooth video playback on low-power mobile and portable devices is critical, and users want hours of playing time between battery charges on those products. High performance and low power must come hand in hand – one can’t be sacrificed for another.
TI conquers this challenge for customers, offering a major advantage with the high performance + low power balance found in our proven OMAP™ processors. With access to the VP8 code, our OMAP 4 platform delivers high-resolution VP8 decode at the low power levels that mobile architectures demand. We deliver VP8 performance efficiently, leveraging a highly differentiated video engine as opposed to complete reliance on the MCU. What sets us apart? Here are a few things unique to the OMAP 4 platform, which make it a great match with WebM and VP8 capabilities:
Beyond this high-performance + low-power balance, our TI mantra revolves around the “open ARMs” approach. Our open-source support and bustling ecosystem are key tools in helping customers maintain momentum with new initiatives like WebM and VP8. The road ahead is a great one, and we’re thrilled to be watching from the front row!
And what about OMAP3? Or we have to wait until next year for OMAP4 devices to show up?
We are working at the moment on supporting VP8 across all our OMAP products and we will contact you directly with a schedule for your products based on OMAP3.
What about VP8 for the Davinci Processors like the DM365 and 368?
What about the DaVinci DM6446?
The Davinci processor family (like the OMAP family) has an active third party ecosystem working on the programmable cores (ARM/DSP) and these processors are capable of supporting VP8. All these OMAP and Davinci cores are able to run the open source versions of VP8/WebM today. With this large third party ecosystem and the programmable cores I am sure we will see VP8/WebM applications running on these processors in the near future.
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