Mobile MomentumConnect with TI’s Wireless experts about the latest products, trends and “ah-ha” moments driving the mobile industry forward.https://e2e.ti.com/blogs_/archives/b/mobile_momentum/atomTelligent Community (Build: 11.1.7.15705)2011-10-18T23:16:00ZTaking augmented reality to the slopeshttps://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/taking-augmented-reality-to-the-slopes2012-06-28T00:28:42Z2012-06-28T00:28:42Z<div><b>Other Parts Discussed in Post: </b><a href="https://www.ti.com/product/AM3703" class="internal-link folder product" title="Link to Product Folder" target="_blank">AM3703</a>, <a href="https://www.ti.com/product/CC2540" class="internal-link folder product" title="Link to Product Folder" target="_blank">CC2540</a>, <a href="https://www.ti.com/product/TMP102" class="internal-link folder product" title="Link to Product Folder" target="_blank">TMP102</a>, <a href="https://www.ti.com/product/TXB0104" class="internal-link folder product" title="Link to Product Folder" target="_blank">TXB0104</a>, <a href="https://www.ti.com/product/TPS65950" class="internal-link folder product" title="Link to Product Folder" target="_blank">TPS65950</a></div><p>As marketing manager at TI, I have the privilege of working with the catchy, trend-setting technologies that drive the most sought-after mobile and embedded applications. As such, I get thrilled about any advancement that paints a clear picture of how technologies transform consumer experiences in interactive and impactful ways.</p>
<p> </p>
<p>At Google I/O today, we got a glimpse of one such advancement. Recon Instruments – the company behind the world’s first GPS enabled heads-up display (HUD) for alpine goggles – <a href="http://www.reconinstruments.com/staging1226/news/post.php?s=2012-06-22-recon-instruments-launches-worlds-first-software-development-kit-for-headsup-display-technology-at-google-io"><span style="color:#0000ff;">unveiled</span></a> their Android software development kit (SDK) to the general public. The HUD SDK is fully compatible with Recon’s state-of-the-art HUD, <a href="http://www.reconinstruments.com/products/mod"><span style="color:#0000ff;">MOD Live</span></a>, which packs multiple TI <a href="http://www.ti.com/lit/ml/sprl096/sprl096.pdf"><span style="color:#0000ff;">solutions</span></a> into one tiny goggle screen. It provides a solid foundation for developers to create Android-based snow-sport applications that capitalize on sensory data, including readings from the on-board altimeter, barometer, 3-axis accelerometer, 3-axis gyro, 3-axis magnetometer and temperature sensor. Translation: It’s the ultimate real-time snowboard and ski tracker.</p>
<p> </p>
<p>Why did this SDK catch my eye, and what will it bring to snow-sport extremists? It comes down to two of my passions: Augmented reality (AR) and skiing. With mountainous terrains, state-of-the-art equipment and adventurous activities, snow sports provide an incredible platform for not only explaining AR capabilities, but really digging into real-life applications for AR technologies. Essentially, Recon’s HUD SDK provides a great reason to explore how AR applications influence the way consumers interact with mobile and embedded products, and their surroundings.</p>
<p> </p>
<p><b>Augmenting your winter wonderland </b></p>
<p>As someone who lives and breathes technology, I admittedly – at times – start to jump into tech lingo with the assumption that people understand the verbiage. I know, however, that concepts like AR are foreign to some folks. So, let’s start with a basic question: <b>What exactly <i>is</i> AR?</b></p>
<p> </p>
<p>At the highest level, AR is a real-time view of a physical environment (for example a ski mountain) whose elements are amplified or “improved” by computer-generated input such as sound, video or images. AR adds new, virtual bits of information to a person’s surroundings to make the real world more interactive and informative. Imagine being able to identify family and friends on a crowded ski slope via an AR-based application on the HUD of your Recon MOD Live goggles. The real-time connection to social networks and GPS satellites would track their specific locations, and place virtual “bubbles” over family and friends on the mountain.</p>
<p> </p>
<p>To put AR applications like this into more of a real-life view, Recon and Active Network are demonstrating the new RTP LiveView™ – an Android lifestyle app integrated with Recon’s HUD technology – at Google I/O this week. RTP LiveView technology is adapted from two of Active Network’s mobile platforms, RTP LivePass™ and RTP REALX. The LivePass platform offers information about snow and weather conditions, live destination highlights, social media integration and more. RTP REALX was used to create REALSKI™, the first AR application designed to help guests navigate ski resorts. These are the types of things that AR enables – location-specific information, and new ways to virtually interact with the outside world.</p>
<p> </p>
<p>And, these examples are just the tip of the proverbial ice berg. Thousands more will come to the life with the help of foundations such as Recon’s HUD SDK, which in turn demand high-performing, power-efficient semiconductor technologies. Of course, that’s where TI comes in. Our portfolio of embedded processing and analog components provides a full suite of AR technologies that shape consumer experiences across product market. To map back to the discussion at hand, let’s take a look at how each TI part inside of the MOD Live HUD fuels AR-related features:</p>
<p> </p>
<table border="1" cellspacing="0" cellpadding="0">
<tbody>
<tr>
<td valign="top" width="195">
<p align="center"><b>TI part</b></p>
</td>
<td valign="top" width="653">
<p align="center"><b>AR-related purpose</b></p>
</td>
</tr>
<tr>
<td valign="top" width="195">
<p>Sitara™ AM3703 ARM Cortex™-A8 processor</p>
</td>
<td valign="top" width="653">
<p>You need a device that keeps AR-based features streaming as fast as you’re flying down the slope. As the “brains” of the MOD Live HUD, the AM3730 processor provides high performance and the best multimedia streaming, along with the integration of on-chip memory and interfaces, file storage and more.</p>
</td>
</tr>
<tr>
<td valign="top" width="195">
<p>NaviLink™ (NL5500) 6.0 solution</p>
</td>
<td valign="top" width="653">
<p>AR applications are only as great as the data they are able to gather, and efficient tracking/connectivity plays a vital role in this collection. This tiny chip combines GPS, FM and <i>Bluetooth</i>® technologies for real-time, reliable connectedness.</p>
</td>
</tr>
<tr>
<td valign="top" width="195">
<p>CC2540 Bluetooth low energy system-on-chip (SoC)</p>
</td>
<td valign="top" width="653">
<p>As a complement to the NL5500, the CC2540 provides point-to-point contact from the MOD Live to the <i>Bluetooth</i> wrist remote controller and other <i>Bluetooth</i>-enabled<i> </i>devices. This enables the control of AR-based functions with the click of the on-body remote.</p>
</td>
</tr>
<tr>
<td valign="top" width="195">
<p>TMP102</p>
<p> </p>
</td>
<td valign="top" width="653">
<p>This two-wire serial output temperature sensor provides Fahrenheit and Celsius readings, which pop up in real-time in AR-based applications.</p>
</td>
</tr>
<tr>
<td valign="top" width="195">
<p>TXB0104</p>
</td>
<td valign="top" width="653">
<p>This bidirectional voltage level translator is responsible for understanding what direction your body is facing, and thus pin points which AR-driven “bubbles” are within sight.</p>
</td>
</tr>
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<td valign="top" width="195">
<p>TPS65950</p>
</td>
<td valign="top" width="653">
<p>This highly integrated power management IC and audio codec keeps your device battery alive longer, and offers a USB high-speed transceiver and charger, LED drivers, analog-to-digital converter for connection to sensors and a real-time clock.</p>
</td>
</tr>
</tbody>
</table>
<p> </p>
<p>As you can see, to say that I am enthusiastic about AR applications is an understatement. The road ahead – or shall I say, slope? – is a bright one. These technologies are here and now, and ready to for mountainous runs!</p>
<hr style="width:90%;" />
<p><em>Alejandro Erives is TI Sitara ARM Processors marketing manager and resident snowboarder extraordinaire. Recon just upped his game!</em></p><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=663318&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">aeriveshttps://e2e.ti.com:443/members/1127098A new way to surf the Web: Say hello to HP’s OMAP 4-based Internet monitor Passport 1912nm https://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/a-new-way-to-surf-the-web-say-hello-to-hp-s-omap-4-based-internet-monitor-passport-1912nm2012-06-22T09:03:00Z2012-06-22T09:03:00Z<p><a href="http://e2e.ti.com/cfs-file.ashx/__key/communityserver-blogs-components-weblogfiles/00-00-00-02-88/8546.HP-Passport-1912nm.jpg"><img src="http://e2e.ti.com/resized-image.ashx/__size/550x0/__key/communityserver-blogs-components-weblogfiles/00-00-00-02-88/8546.HP-Passport-1912nm.jpg" alt=" " border="0" /></a></p>
<p>At an event in New York City last evening, HP <a href="http://ow.ly/bKhEu">unveiled</a> the HP Passport 1912nm, its first commercial Internet monitor. The Passport 1912nm brings a brand new and easy way of accessing the Internet and personal multimedia content (videos, picture, and music) on devices found in public places such as airports, administrations, public places or hotels. The Passport 1912nm sports a large 18.5 inch display with built-in speakers, a full keyboard and mouse, and enough slots for plugging in your own SD cards or USB keys.</p>
<p> </p>
<p>It might look like a regular 18.5-inch display to connect to your laptop, but the Passport 1912nm is so much more than that. How can it offer such great capabilities? Because it has an OMAP4430 processor inside!</p>
<p> </p>
<p>The initial design idea from HP’s Display team looked simple at the surface, but was very intelligently implemented in conjunction with our TI folks. Taking a state-of-the-art display, they incorporated an add-on board with an OMAP4430 processor and necessary companion chips, and came out with a device that powers the best Web browsing experiences, rich multimedia content playback, and robust Internet connectivity. All these great features add true value to a regular display, at a minimal (and still affordable) cost for consumers as compared to traditional, non-interactive displays.</p>
<p> </p>
<p>The Passport is further proof of the breadth of products that TI’s OMAP processors scale to address. Once traditionally found in smartphones and tablets, the OMAP4430 processor is meeting the demands of customers across all-new market spaces. In fact, the mobile-focused heritage of the OMAP 4 family is one reason why HP chose this particular processor to drive their Internet Monitor. If you consider their product requirements to play back state-of-the-art 1080p HD video content, offer fluid Web browsing experiences – including access to popular Adobe Flash content – and remain within a strictly controlled power envelope, it makes total sense. The Passport 1912nm complies with the latest energy saving standards, and offers consumers the very best performance.</p>
<p></p>
<p> </p>
<p>In terms of new use cases for the Passport 1912nm, I personally see great things on the horizon. Having kids at home that love spending time watching online videos, my family is a perfect candidate for this product. My kids would appreciate the simplicity of the UI, with few icons to directly access videos, pictures and music stored on attached devices, launch the Web browser. Of course, my techy self would appreciate the underlying technologies that fuel the Passport 1912nm’s applications, including OMAP4430 processor optimization for the embedded Adobe Flash Plugin. I would also rest assured that the lock-down, Linux-based OS prevents vulnerability to viruses, so my family’s content and information is protected at all times.</p>
<p> </p>
<p>Beyond the home environment, I would also love to find a Passport 1912nm in a hotel room or airport waiting room, among other places. After a day of tourism, for example, I would be able to easily connect my digital camera to the Passport 1912nm to send pictures and news to friends and family. This can be extended to other occasions (administrations, public places) where many people in the world would love crossing paths with each other via the Passport 1912nm. The possibilities with this device are truly endless, and we are very excited to have worked with the HP team on such an outstanding product.</p>
<p> </p>
<p>How would you use a Passport 1912nm? Let me know in the comment section here!</p><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=663311&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">Philippe Desblancshttps://e2e.ti.com:443/members/351619*VIDEO UPDATE* Computex Taipei 2012: A more in-depth look into Windows RThttps://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/computex-taipei-2012-a-more-in-depth-look-into-windows-rt2012-06-09T05:14:00Z2012-06-09T05:14:00Z<p><strong>TI EXCLUSIVE VIDEO UPDATE:</strong> See it here first! Toshiba’s thin, sleek clamshell and tablet PCs draw on the OMAP platform to deliver a new computing experience made possible by Windows RT.</p>
<p> </p>
<p></p>
<p><a href="http://www.youtube.com/watch?v=NLsTZecduZ4&amp;feature=youtu.be">www.youtube.com/watch</a></p>
<p></p>
<p> </p>
<p>To learn more about Windows RT running on the OMAP platform, check out recent articles from <a href="http://www.eetimes.com/electronics-news/4375406/Exclusive--TI-shows-off-Win-RT-on-Toshiba-tablet">EE Times</a> and <a href="http://www.anandtech.com/show/6010/ti-demos-windows-rt-ui-performance-on-omap-4470">AnandTech</a>.</p>
<p>----------------------------------------------------------------------------------------------------------</p>
<p>This past week in Taipei, the industry got its first real glimpse of the new version of Windows with several manufacturers announcing products and showcasing demos of the Windows 8 and Windows RT previews. The buzz around Windows RT was everywhere – on the show floor, in media coverage, and the numerous videos and images posted online. It is increasingly clear how the new Windows will influence the mobile computing market in the enterprise, home and entertainment spaces with smooth slick graphics, clean and intuitive UIs, and the connectivity and portability users have come to expect.</p>
<p>We were thrilled to showcase Windows RT on our OMAP4470 processor-based development platform that you can check out in this video from <a href="http://www.engadget.com/2012/06/08/ti-demos-windows-rt-on-omap-we-go-hands-on-video/">Engadget</a>. With two ARM® Cortex-A9 cores, an SGX544 graphics processor and high speed dual-channel memory, the OMAP4470 is an excellent platform for Windows RT. This architecture delivers powerful graphics, fluid Webpage scrolling and snappy responsiveness as well as long battery life.</p>
<p>We are even more excited about the introduction of Toshiba’s OMAP-based Windows RT thin clamshell laptop and tablet with keyboard dock, designed in partnership with TI - two sexy new products that we expect will be available when Windows RT launches. If you want a sneak-peek, this <a href="http://www.pcmag.com/article2/0,2817,2405351,00.asp">PCMagazine</a> article has some photos and details on the new Toshiba products.</p>
<p>Computex 2012 was an amazing show that demonstrated how far the industry has progressed on Windows RT development in preparation for the launch. With so much on the horizon, I can’t wait to see what Computex Taipei 2013 has in store.</p>
<p>For more on TI’s activities at Computex, check out these links:</p>
<ul>
<ul>
<li><a href="http://e2e.ti.com/blogs_/b/mobile_momentum/archive/2012/06/03/ti-s-omap-5-processor-proves-its-graphic-intense-capabilities.aspx">OMAP 5 graphics outperform industry’s leading tablet</a></li>
<li><a href="http://newscenter.ti.com/2012-06-04-TIs-OMAP-processors-and-WiLink-connectivity-solutions-together-expected-to-provide-rich-Miracast-experiences-with-display-over-Wi-Fi">TI’s OMAP platform and WiLink connectivity solutions together drive Wi-Fi Miracast experiences developed for the Wi-Fi Display specification</a></li>
<li><a href="http://newscenter.ti.com/2012-06-03-TI-unveils-industrys-first-demonstrations-of-ZigBee-Light-Link-with-certified-Golden-Unit-at-Computex-Taipei">TI shows industry’s first ZigBee Link Link demonstration for easy LED lighting wireless networks</a></li>
<li><a href="https://www.facebook.com/#!/media/set/?set=a.10150935132616358.437703.234443101357&type=3">TI’s Computex 2012 Facebook album</a></li>
</ul>
</ul><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=663286&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">Bill Creanhttps://e2e.ti.com:443/members/11742TI’s OMAP 5 processor proves its graphic-intense capabilitieshttps://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/ti-s-omap-5-processor-proves-its-graphic-intense-capabilities2012-06-04T02:40:00Z2012-06-04T02:40:00Z<p> </p>
<p>Kicking off Computex 2012, where TI and others will showcase the best of their technologies and products, I am thrilled to unveil an exciting video which showcases the superior graphics capabilities of TI’s OMAP 5 processor. Graphics performance is a critical factor in delivering the best user experiences on mobile devices. The OMAP 5 platform, with powerful dual-core GPUs, delivers on that need, driving the most compelling user interfaces, gaming experiences, social apps, Web browsing and more.</p>
<p>In order to benchmark and compare the graphics performance in this video, we used the industry’s well-known graphics benchmark, GL Benchmark 2.5, to render complex graphics scenes that represent high-end games at full HD (1080p) resolution. Check out the video here:</p>
<p><a href="http://www.youtube.com/watch?v=mnsWMM-iUKE&amp;feature=youtu.">www.youtube.com/watch</a></p>
<p>Let me explain a bit more about the benchmark setup in this video:</p>
<ul>
<li>To ensure a fair comparison was made, we took care to match the screen resolution of both devices to full HD.</li>
<li>To compensate for the “Vysnc Limited” scenarios, both on-screen and off-screen tests were conducted.</li>
<li>To represent high-end game content (24bpp) 16bit depth tests were chosen.</li>
<li>Power saving modes were disabled and connected to a power source while running the tests.</li>
<li>Tests were conducted with no background tasks and with airplane mode “on.”</li>
</ul>
<p>You can clearly see how the OMAP 5 processor’s graphics capabilities perform 12% better than the market leading tablet with its smooth rendering of scenes and the higher frame rate reported by the test. We also included a comparison chart at the end that shows how the OMAP5430 and OMAP4470 processors stack up against other devices on the market.</p>
<p>The graphics capabilities of the OMAP 5 processor shown in this video are just one more way this powerhouse processor is going to transform devices. Keep track of the latest updates around this and other OMAP processors from TI on <a href="http://www.facebook.com/texasinstruments">Facebook</a> and <a href="https://twitter.com/txinstruments">Twitter</a>.</p>
<p>Have a wonderful Computex week!</p>
<p> </p><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=663266&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">Biju Pillaihttps://e2e.ti.com:443/members/1610679A big Texas welcome to TCL’s new OT986 and S900 deviceshttps://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/a-big-texas-welcome-to-tcl-s-new-ot986-and-s900-devices2012-05-29T10:55:52Z2012-05-29T10:55:52Z<p>Our TI team would like to extend warm congratulations to TCL for the official launch of the <a href="http://e2e.ti.com/blogs_/b/mobile_momentum/archive/2011/10/18/sweet-fact-android-4-0-runs-on-the-omap-platform.aspx" target="_blank">Android 4.0</a>-based <a href="http://www.etcl.cn/index.php/article-news-68.html" target="_blank">OT986</a> and <a href="http://tech.sina.com.cn/mobile/n/2012-05-25/10462143766.shtml" target="_blank">S900</a> devices, announced at events this past week. These products – which include our <a href="http://www.ti.com/general/docs/wtbu/wtbuproductcontent.tsp?templateId=6123&navigationId=12843&contentId=53243" target="_blank">OMAP4460</a> processor, <a href="http://www.ti.com/general/docs/wtbu/wtbuproductcontent.tsp?templateId=6123&navigationId=12859&contentId=67453&DCMP=wtbu_wilink7_2010&HQS=Other+OT+wilink7" target="_blank">WiLink 7.0</a> connectivity combo solution, and complimentary power management and audio devices – are two further examples of TI’s commitment to deliver the most advanced mobile user experiences to the China market.<span style="text-decoration:underline;"></span><span style="text-decoration:underline;"></span></p>
<div class="im">
<p><span style="text-decoration:underline;"></span> <span style="text-decoration:underline;"></span></p>
<p>Serving as the “brain” of the OT986 and S900, the OMAP4460 processor enables interactive, sleek user experiences while also making sure the battery life is as optimized as possible. The processor includes an integrated Image Signal Processor (ISP), which enables OT986 and S900 users to enjoy high-definition camera capabilities and capture the most enhanced, life-like images with their phones. With an IVA multimedia accelerator and an integrated POWERVR SGX540 graphics accelerator, the OMAP4460 processor also makes graphics “pop” and drives speedy, multi-dimensional user interfaces. Most importantly, the processor’s smart multicore architecture intelligently decides how to split tasks between the dual ARM Cortex-A9 cores and its many accelerators. This ensures snappy multitasking, and lets users work hard and play hard with their devices, without compromising battery life.<span style="text-decoration:underline;"></span><span style="text-decoration:underline;"></span></p>
<p><span style="text-decoration:underline;"></span> <span style="text-decoration:underline;"></span></p>
<p>Aside from outstanding processor performance, we know that it’s also critical that OT986 and S900 users have always-on, robust connectivity options. Our WiLink 7.0 solution leverages seven generations of proven technology to bring robust connectivity to OT986 users anytime, anywhere. As the industry’s first chip to integrate Wi-Fi, GPS, FM and <i>Bluetooth</i> technologies, WiLink 7.0 allows the OT986 and S900 devices to work as a gateways to the Internet, GPS trackers, Bluetooth transmitters, FM radios, voice and other connected services. But, it’s not just about what the core technologies can do individually. With successful coexistence mechanisms, we’ve trained them to work as one robust team. This efficiency allows OT986 users to seamlessly switch between connectivity technologies, and multitask without performance or power glitches.<span style="text-decoration:underline;"></span><span style="text-decoration:underline;"></span></p>
<p><span style="text-decoration:underline;"></span> <span style="text-decoration:underline;"></span></p>
<p>Again, we are thrilled to have worked with TCL to bring OT986 and S900 users the full benefits of our OMAP4460 processor and WiLink 7.0 connectivity chip. They will surely make their mark as the latest Android 4.0 devices to hit the China market!</p>
</div><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=663250&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">Ari Rauchhttps://e2e.ti.com:443/members/14108Huawei Ascend P1: Reaching new heights with the OMAP4460 processor insidehttps://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/huawei-ascend-p1-reaching-new-heights-with-the-omap4460-processor-inside2012-04-18T17:12:00Z2012-04-18T17:12:00Z<div><b>Other Parts Discussed in Post: </b><a href="https://www.ti.com/product/TWL6030" class="internal-link folder product" title="Link to Product Folder" target="_blank">TWL6030</a>, <a href="https://www.ti.com/product/TWL6040" class="internal-link folder product" title="Link to Product Folder" target="_blank">TWL6040</a></div><p>At this year’s Consumer Electronics Show (CES), Huawei <a href="http://www.huawei.com/en/about-huawei/newsroom/press-release/hw-111523-cesascendp1sworld-sslimmestsmartphone.htm">unveiled</a> the Ascend P1 to the world. Today at an event in Beijing, Huawei announced that the Ascend P1 is now hitting store shelves. As part of the TI team that worked to bring this device to market, I wanted to personally congratulate Huawei on this outstanding device, and also share more details about the OMAP4460 processor that <a href="http://www.eetimes.com/electronics-news/4234143/TI-scores-another-OMAP-design-win">drives</a> many of the world-class Ascend P1 features.</p>
<p><img border="0" alt="" src="http://e2e.ti.com/resized-image.ashx/__size/550x0/__key/CommunityServer-Blogs-Components-WeblogFiles/00-00-00-02-88/2772.Angle-of-45-degrees_5F00_front_5F00_series.jpg" width="412" height="246" /></p>
<p>With our smart multicore 1.5GHz OMAP4460 processor at its heart, the Ascend P1 is one of the fastest and most compact smartphones in its class, and runs Android 4.0 Ice Cream Sandwich. Touted as one of the slimmest devices on the market at only 7.69mm thick, the phone sports some of the most elegant external features available to consumers today, including a 4.3-inch Super AMOLED 960 x 540 touchscreen with Corning Gorilla Glass.</p>
<p>The device’s imaging capabilities are what truly set it apart from others on the market today. As Huawei stated in its original press release, “the Ascend P1 brings your digital world to life.” The device boasts an impressive 8-megapixel BSI rear-facing camera, and 1.3-megapixel HD front-facing cameras. These cameras leverage the OMAP4460 processor’s embedded ISP (imaging signal processor) technology and hardware-accelerated imaging features to provide the greatest visual experiences. This means that Ascend P1 users are able to capture life’s important moments in sharper, brighter and clearer detail, in any lighting environment. The OMAP4460 processor intelligently drives the cameras’ autofocus, backlight-illuminated sensors, and dual-LED flash to make pictures “pop,” while integrated HDR (high dynamic range) imaging techniques greatly enhance picture contrast. The Ascend P1 also enables geo-tagging, to help users find various location-specific data points for each captured image.</p>
<p>Beyond still images, the OMAP4460 processor fuels the Ascend P1 device’s stunning 1080p HD video-capture capabilities, making it possible to not only create video clips in full 1080p HD at 30 frames per second, but share those memories in crisp playback on the device or on an external screen. The OMAP4460 processor’s IVA 3 multimedia accelerator enables multi-standard video encode and decode, and supports life-like imaging and video.</p>
<p>This leading image performance would mean nothing without efficient power on a portable device. The OMAP4460 processor’s smart multicore architecture appropriately chooses the “<a href="http://e2e.ti.com/blogs_/b/mobile_momentum/archive/2011/10/20/best-core-for-the-chore-evolves-to-maximize-mobile-user-experience.aspx" target="_blank">right core for the chore</a>” to enhance power efficiency, while TI’s integrated TWL6030 and TWL6040 power management and audio codec companion devices maximize battery life. This boosted system performance is incredibly evident while enjoying all that the Ascend P1 offers.</p>
<p>It was an honor to work on the team that helped bring the OMAP4460 processor capabilities to life on the Ascend P1. In particular, our TI team is filled with the industry’s brightest minds, and their dedication to making this project – along with all customer products – a success is incredibly appreciated. The Ascend P1 reiterates our dedication to the China market, and the team’s hard work in bringing OMAP processor capabilities to that region and others in the world. I very much look forward to seeing how users leverage and enjoy the Ascend P1’s advanced features, thanks to the TI technologies inside!</p><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=661464&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">Ari Rauchhttps://e2e.ti.com:443/members/14108Mobile Robotics – Solving Real-World Problemshttps://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/mobile-robotics-solving-real-world-problems2012-03-15T21:02:00Z2012-03-15T21:02:00Z<p>I have the pleasure of attending the international summit, Innorobo, this week in Lyon, France. Learning about the latest innovations and trends in robotics convinces me that the OMAP platform brings the right advantages to the world of robotics, such as: ultra-high performance at ultra-low power; acceleration for vision-based navigation and recognition; natural user interface capabilities such as gesture and speech recognition; and, advanced security. Each of these elements came into play in nearly all of Innorobo’s themes, and made me more excited than ever before about the role OMAP processors will play as the robotics market advances. </p>
<p><img src="http://e2e.ti.com/resized-image.ashx/__size/550x0/__key/CommunityServer-Blogs-Components-WeblogFiles/00-00-00-02-88/5670.robots.png" alt="" border="0" /></p>
<p><em>Above: Pictures I captured from the Innorobo floor.</em></p>
<p>One important Innorobo theme is the robotics industry’s continued focus on solving real world problems, as opposed to advancing technology for technology’s sake. The message seems to be similar to that of the RoboBusiness Leadership Summit I attended in November – look carefully at the problem from a holistic point of view and let that drive the required technology development. </p>
<p>Numerous applications can use robotics to solve real world problems. Some examples include medicine and laundry transport in hospitals to free up nurses to focus on patient care; making farm equipment more autonomous improving output to feed our ever-growing population; and, reducing the cost of warehouse operations by delivering the shelves to the person shipping material instead of the other way around. The key is to provide the right tools to the innovative companies looking at market needs in a practical manner and with the intent of solving the problem. </p>
<p>Another focus at Innorobo is the improvement of human-robot interaction. A French company, Gostai, said clearly robots of the future need to work around humans… not the other way around. They even suggested we call them “smart machines” to avoid evoking the unpredictable reaction to the term “robots”. Gostai’s robot platform, Jazz, is targeted at remote presence – giving the ability for a robot to move, see, hear and talk in place of a human. Applications they mentioned included teleworking, surveillance, receptionists, and health care. </p>
<p>Over the course of the event, the connection of robotics to mobile computing was also made several times. Colin Angle, CEO of iRobot, tied robots to mobile computing advances – he sees tablets as a key interface to robots as they are “pre-integrated with needed sensors and almost everyone has one…” One example he gave was doctors using tablets today to view medical records and imaging, and to communicate with remote patients via video chat. In these instances, robots can extend a doctor’s capabilities to include further observation and testing. </p>
<p>Several people spoke of robotics being the next step in mobile communication adding yet another dimension. The broad adoption of smartphones seems to revolve around our strong desire to communicate on our own terms-- voice calls, email, texting, instant messaging, location sharing, tweeting, or posting to Facebook. Robots can give us yet another opportunity as they allow us to communicate through a remote physical proxy, leading to more information exchanged and a deeper connection for both parties. True 3D, if you will… </p>
<p>All of this rings true with a recent announcement our TI team made to bring the OMAP platform to new spaces, including robotics. The vision for robotics is multi-faceted and exciting, and is practically tailor-made to leverage the OMAP platform’s smart multicore architecture and well-established ecosystem of complementary technologies. I am excited for what OMAP processors will bring to robots of the future! </p><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=629392&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">Angela Raucherhttps://e2e.ti.com:443/members/11892MWC video highlight: See how the OMAP 5 platform delivers wireless display capabilities https://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/mwc-video-highlight-see-how-the-omap-5-platform-delivers-wireless-display-capabilities2012-03-01T18:43:00Z2012-03-01T18:43:00Z<p>Hello from Barcelona! As we head into the last hours of Mobile World Congress (MWC), the TI team was proud to wow attendees this week with new product demonstrations in Hall 8, Stand 8A84. The OMAP 5 platform was the shining star, providing a glimpse of the best-in-class features this smart multicore processor will deliver to consumers.</p>
<p></p>
<p>One such feature is wireless display, which the OMAP 5 platform fuels in ways that no other applications processors on the market can today. The TI team demonstrated wireless display at MWC, underscoring how the OMAP 5 platform will transform how people experience and share mobile content on large screens. The team is incredibly proud of this demonstration, so we wanted to share it with all industry watchers – not just those lucky enough to be in sunny Spain this week. <b><a href="http://www.youtube.com/watch?v=L4b2Glji2f8">Check it out at this link</a>.</b></p>
<p><strong>UPDATE: We gave AnandTech an exclusive look at this demo. <a href="http://www.anandtech.com/show/5622/ti-demos-omap5-wifi-display-mirroring-on-development-platform" target="_blank">Click here to see Brian's article</a>!</strong></p>
<p>The demo showcases a stunning user interface designed by TI partner SPB, wirelessly streamed from an OMAP 5 development platform to a PC screen. The low-latency wireless display performance (sub-100 milliseconds) is made possible by TI's WiLink 8.0 combo connectivity solution and Screenovate technology.</p>
<p></p>
<p>"We are proud to announce the integration of our Wireless Display Plus technology with TI's new OMAP 5 platform. This is yet another indication for the maturity and flexibility of our solution. The integrated solution will enable cellular operators to launch a complete wireless display service solution with optimized user experience and superior performance,” said Arnon Catalan, Co-Founder of Screenovate.</p>
<p></p>
<p>All in all, this is one of many premier demonstrations that tie together the big picture of what OMAP 5 processors will deliver to consumers. MWC conversations reiterated customer, partner, media, analyst and industry watchers’ enthusiasm around wireless display and other OMAP 5-based use cases, and the team could not be more excited about the road ahead.</p><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=616767&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">Melissa Haddadhttps://e2e.ti.com:443/members/714893TI Joins Facebook To Ease Mobile Web App Developmenthttps://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/ti-joins-facebook-to-ease-mobile-web-app-development2012-03-01T04:00:00Z2012-03-01T04:00:00Z<p>Mobile World Congress 2012 showcases the mobile industry’s greatest innovations. So it’s only fitting that this is the backdrop to an important <a href="https://developers.facebook.com/blog/post/2012/02/27/helping-improve-the-mobile-web/">industry initiative led by Facebook</a>.</p>
<p>We have all read about the promised benefits of Web Apps over Native Apps. Web Apps can be developed quicker and with fewer resources. They can run on multiple platforms without any porting effort. They can be nearly as fast as Native Apps. Updating users with new features is a breeze. And the list goes on. [If you are not familiar with Web Apps versus Native Apps debate, see this excellent <a href="http://assets.econsultancy.com/images/resized/0001/1461/app-web-native-blog-full.png">graphic</a> for background.] But then why do we not see more Web Apps on mobile devices? There are several well-known and often-discussed hurdles in the way of widespread Web Apps use such as monetization and discoverability. Yet there is also one fundamental problem that does not get nearly as much attention. It is the fragmentation of the mobile web on popular platforms. The following three issues best explain this fragmentation problem: </p>
<ol>
<li><i>Support of key mobile web features is inconsistent across popular platforms</i>. An example would be the support of <a href="http://en.wikipedia.org/wiki/WebGL">WebGL</a> - some mobile platforms support it but others don’t.</li>
<li><i>New HTML5 features always appear first on traditional desktop browsers and only later on mobile platforms.</i> In other words, the pace of new feature adoption on mobile platforms is often too slow for web developers.</li>
<li><i>There is no single roadmap of future feature support on the mobile. </i>What may be a good feature for the desktop browser might not be needed for the mobile web. Conversely there are new ideas that are specifically designed for the mobile world – <a href="http://dvcs.w3.org/hg/fullscreen/raw-file/tip/Overview.html">Full Screen API</a><i> </i>for instance. Yet the mobile community does not have a common roadmap of desirable features – something akin to a blueprint for the platform enablers.</li>
</ol>
<p>Even when the right features are available across platforms, there is still this issue of performance. Web developers also need their Apps to be as responsive as Native Apps – a slow Web App provides poor user experience.</p>
<p>These issues are not platform or vendor specific. They can be best addressed by adopting a community approach – a community of all major participants in mobile web development – platform providers, equipment manufacturers, browser vendors, development framework providers, SOC developers, and app developers. TI is happy to report that we are partnering with Facebook in launching such an initiative through which we can bring the mobile web community together and address these issues. We are joining a new W3C community group <a href="http://www.w3.org/community/coremob/">Core Mobile Web Platform</a> whose charter is to accelerate adoption of the Mobile Web technologies for mobile app development. As a W3C community group, it will not define any new standard – instead it will try to bring together all major players in the mobile web ecosystem to adopt a common set of guidelines, use cases, and prioritized list of features that are important to the community.</p>
<p>We have been working hard to enable and optimize key HTML5 technologies on our OMAP platform. Our newest member of the OMAP family, the OMAP 5 platform, has a potent combination of industry-best dual Cortex-A15 CPU and SGX-544MP2 Graphics subsystems. This combination of a speedy CPU subsystem and a powerful Graphics core, combined with the platform’s other smart multicore features, is intended to support complex and fast Web Apps. We have a vision of what’s possible from developers, given they have the right tools to develop efficiently. It’s an exciting opportunity for us to be part of a group that will help enable developers to bring their designs to life. We’re looking forward to rolling up our sleeves and getting to work. Here’s to an even brighter future for Mobile Web technologies.</p><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=615880&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">Mansoor Chishtiehttps://e2e.ti.com:443/members/4594TI shows off OMAP processor at MWC press eventhttps://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/ti-shows-off-omap-processor-at-mwc-press-event2012-02-29T13:02:00Z2012-02-29T13:02:00Z<p>Monday, some of the industry’s top-notch editors, bloggers and analysts joined our TI team to hear Greg Delagi, SVP of the wireless business unit, share key OMAP processor advancements at MWC. Greg detailed <a href="http://newscenter.ti.com/Blogs/newsroom/archive/2012/02/27/texas-instruments-omap-5-platform-takes-center-stage-949843.aspx">OMAP 5 processor news</a>, introduced our digital hub strategy, and announced two new partnerships – with <a href="http://newscenter.ti.com/Blogs/newsroom/archive/2012/02/27/harman-and-texas-instruments-collaborate-to-redefine-premium-automotive-infotainment-experiences-949845.aspx">Harman</a> and iRobot. <a href="http://www.slashgear.com/omap-5-detailed-in-depth-27215706/">SlashGear</a> and <a href="http://techcrunch.com/2012/02/27/texas-instruments-announces-new-partnerships-for-omap5-but-wait-theres-more/">TechCrunch</a> are two of the sites that provided great recaps of the event. We also wanted to post some photos if you weren’t able to make it to Barcelona or the event.</p>
<p><img src="http://e2e.ti.com/resized-image.ashx/__size/550x0/__key/CommunityServer-Blogs-Components-WeblogFiles/00-00-00-02-88/2262.100_5F00_1046.JPG" alt="" border="0" /></p>
<p>Greg recapped available mobile devices that are powered by TI’s OMAP 4 processor, and highlighted products from non-mobile markets where you can see the OMAP processor: MOTOACTV, QNX Porsche, Recon MOD Live Ski Googles and others.</p>
<p><img src="http://e2e.ti.com/resized-image.ashx/__size/550x0/__key/CommunityServer-Blogs-Components-WeblogFiles/00-00-00-02-88/7713.100_5F00_1048.JPG" alt="" border="0" /></p>
<p>Next, he introduced the developing space where TI knows the OMAP 5 processor will thrive: digital hubs. Digital hubs leverage the cloud for new experiences and business models, have a large server infrastructure, own a wide variety of content and ultimately play a vital role in SoC selection across a broad range of end equipments.</p>
<p><img src="http://e2e.ti.com/resized-image.ashx/__size/550x0/__key/CommunityServer-Blogs-Components-WeblogFiles/00-00-00-02-88/3683.100_5F00_1055.JPG" alt="" border="0" /></p>
<p>TI developed the OMAP 5 platform with these digital hubs in mind, and believes that the processor can exceed expectations when it comes to performance in these applications. Check out our <a href="http://e2e.ti.com/blogs_/b/mobile_momentum/archive/2012/02/26/omap5-processors-it-s-all-about-real-world-performance.aspx">previous post</a> about this <a href="http://www.youtube.com/watch?v=_kgPlsczhZg">video</a>, which Greg shared to prove the smart multicore advantage.</p>
<p><img src="http://e2e.ti.com/resized-image.ashx/__size/550x0/__key/CommunityServer-Blogs-Components-WeblogFiles/00-00-00-02-88/8637.100_5F00_1059.JPG" alt="" border="0" /></p>
<p>To close the event, Greg highlighted new markets and partnerships that will leverage the OMAP platform: Harman and iRobot. Harman will use the OMAP 5 processor to bring multimedia-rich experiences to auto infotainment systems, and iRobot will leverage the OMAP processor’s vision analytics to develop future robotic designs for the home.</p>
<p>We’ve had a great show thus far, and look forward to today and tomorrow on the floor! If you’re at MWC, come visit us and see all our demos in Hall 8, 8A84. If you aren’t in Barcelona, we have plenty of ways for you to get all of our updates: <a href="http://ti.com/mwc2012">TI’s MWC site</a>, <a href="https://twitter.com/#!/txinstruments">Twitter</a> and <a href="http://www.facebook.com/texasinstruments">Facebook</a>.</p><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=614925&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">Lindsey Barehttps://e2e.ti.com:443/members/1766530OMAP5 processors: It's all about real-world performancehttps://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/omap5-processors-it-s-all-about-real-world-performance2012-02-26T16:48:00Z2012-02-26T16:48:00Z<p>On the eve of Mobile World Congress 2012, the industry is buzzing with anticipation. Undoubtedly, new smartphones, tablets and emerging devices demonstrated at the show will wow us all.</p>
<p>I am most excited to fully <a href="http://www.youtube.com/watch?v=3gemf5K-t4Y">unwrap</a> our OMAP 5 processors for the world to witness the power and performance their smart multicore architecture delivers in real-life applications. The OMAP 5 platform’s provides amazing graphics performance for fluid high-resolution UI and cool games, super-secure buffer-protected video streaming, 1080p-60 video playback, lightning-fast Web page loads and so much more. </p>
<p>We have more exciting news to share about the new markets and opportunities we see for OMAP processors at the show. But for now, take a look at how fast the OMAP 5 processor can load graphically-rich Web pages while playing an MP3 and downloading a 500MB video file versus a quad-core ARM Cortex-A9 processor. Let’s just say that the OMAP 5 smart multicore architecture outperforms: <b><a href="http://www.youtube.com/watch?v=_kgPlsczhZg&feature=youtu.be">Check it out here</a></b>.</p>
<p><img height="275" alt="" src="http://e2e.ti.com/cfs-file.ashx/__key/CommunityServer-Blogs-Components-WeblogFiles/00-00-00-02-88/3603.HTML5-web-browsing.bmp" width="443" border="0" /></p>
<p>This is a real-world scenario, folks. There is absolutely nothing fixed in this demo. We ran the app on both devices and had no interaction with them. Here are some other notes:</p>
<ul>
<li>Both devices pictured in the video are running Android Ice Cream Sandwich (ICS).</li>
<li>We repeated the tests several times, and the results were the same each time.</li>
<li>We tried on two Quad devices and the results are repeatable on both.</li>
<li>The devices behave differently on different pages. That is the whole point of this demo, to have 20 pages, so that we get a more relevant test across commonly used pages.</li>
<li>The page load is extracted from the industry recognized EEMBC benchmark.</li>
<li>We added MP3 and video file download to see how the chips faired in a multitasking context. Results show that the quad-core performed worse in multitasking as compared to the OMAP 5 platform.</li>
<li>We used a quad-core device off the shelf, and the most recent OMAP 5 daily build for Android ICS. Nothing special was done to perform better on this test for that build.</li>
<li>We made sure that the Wi-Fi connectivity on both devices had identical latency, so as to remove dependency on that front.</li>
</ul>
<p> Have a great Mobile World Congress week. If you’re in Barcelona, swing by and say hello at our booth (Hall 8, stand 8A84)!</p><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=611867&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">Mike Blaskovichhttps://e2e.ti.com:443/members/3721599An exciting chapter for reading and entertainment lovers alike: The OMAP4430 processor-based NOOK™ Tablethttps://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/an-exciting-chapter-for-reading-and-entertainment-lovers-alike-the-omap4430-processor-based-nook-tablet2011-11-07T17:27:00Z2011-11-07T17:27:00Z<p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-family:'Calibri','sans-serif';font-size:11pt;mso-bidi-font-family:'Times New Roman';"> </span></p>
<p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:11pt;mso-bidi-font-family:'Times New Roman';"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;">Last October, I </span></span></span><a href="http://e2e.ti.com/blogs_/b/mobile_momentum/archive/2010/10/28/one-for-the-books-and-so-much-more-barnes-amp-noble-s-nookcolor-s-ultimate-reading-experience-on-omap-technology.aspx"><span style="font-size:11pt;mso-bidi-font-family:'Times New Roman';"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;">reported </span></span></span></a><span style="font-size:11pt;mso-bidi-font-family:'Times New Roman';"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;">to you from Barnes & Noble’s launch of the popular NOOK Color™, the world’s first reading-centric product to marry TI’s OMAP hardware and the ever-popular Android software architecture. Today, I am thrilled to update you on yet another success story resulting from our valued partnership with Barnes & Noble: the introduction of <a target="_blank" href="http://www.barnesandnoble.com/p/nook-tablet-barnes-noble/1104687969">NOOK Tablet</a></span></span></span><a target="_blank" href="http://www.barnesandnoble.com/p/nook-tablet-barnes-noble/1104687969"><span style="font-size:11pt;mso-bidi-font-family:'Times New Roman';"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;"></span></span></span></a><span style="font-size:11pt;mso-bidi-font-family:'Times New Roman';"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;">™ (<span style="mso-fareast-font-family:Calibri;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;">see below picture of me with Ravi Gopalakrishnan- the VP of software development at the NOOK Tablet launch event today in Barnes & Noble in NYC). </span></span></span></span></p>
<p class="MsoNormal" style="margin:0in 0in 0pt;"> </p>
<p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:11pt;mso-bidi-font-family:'Times New Roman';"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;"><span style="mso-fareast-font-family:Calibri;mso-ansi-language:EN-US;mso-fareast-language:EN-US;mso-bidi-language:AR-SA;"><img src="http://e2e.ti.com/resized-image.ashx/__size/550x0/__key/CommunityServer-Blogs-Components-WeblogFiles/00-00-00-02-88/6758.IMG_5F00_5F00_5F00_0229.JPG" border="0" alt="" /><br /></span></span></span></span></p>
<p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-family:'Calibri','sans-serif';font-size:11pt;mso-bidi-font-family:'Times New Roman';"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;"> </span></span></span></p>
<p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;"><span style="mso-bidi-font-family:'Times New Roman';">This 7-inch beauty promises one of the best portable reading </span><span style="mso-bidi-font-family:'Times New Roman';mso-bidi-font-size:12.0pt;">and entertainment</span><span style="color:red;mso-bidi-font-family:'Times New Roman';"> </span><span style="mso-bidi-font-family:'Times New Roman';">experiences that consumers could wish for. It continues to build on Barnes & Noble’s solid products already on the market, including the OMAP3621 processor-based NOOK Color, but ushers in a whole new chapter of experiences with our next-generation, dual-core 1GHz OMAP4430 processor inside. This step up in processing capabilities opens a new world of tablet capabilities for NOOK Tablet users, including the ability to stream high-definition (HD) 1080p content. This feature mandates rigid security, and our OMAP processor – enabled with hardware-based M-Shield™ technology – is the most secure solution for this task. In fact, the OMAP4430 was the very first processor to achieve this highest level of Netflix certification that makes this HD streaming possible on Android devices.</span></span></span></p>
<p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-family:'Calibri','sans-serif';font-size:11pt;mso-bidi-font-family:'Times New Roman';"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;"> </span></span></span></p>
<p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:11pt;mso-bidi-font-family:'Times New Roman';"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;">TI worked side-by-side with Barnes & Noble and Adobe® to optimize the Adobe Flash® and AIR® implementations for the OMAP4430 processor to enable rich, immersive Web experiences on the NOOK Tablet, and support for 720p30fps Flash video. The CPU is freed in the process, reducing power consumption and easing multi-threading. Connecting all of these features together (quite literally), the tablet integrates our proven WiLink™ 6.0 WLAN connectivity solution, which drives robust links to the outside world and enables seamless and speedy data transfers.</span></span></span></p>
<p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-family:'Calibri','sans-serif';font-size:11pt;mso-bidi-font-family:'Times New Roman';mso-bidi-font-size:12.0pt;"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;"> </span></span></span></p>
<p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:11pt;mso-bidi-font-family:'Times New Roman';"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;">The OMAP4430 processor’s smart multicore architecture (as my colleague Brian recently alluded to in a </span></span></span><a href="http://e2e.ti.com/blogs_/b/mobile_momentum/archive/2011/10/20/best-core-for-the-chore-evolves-to-maximize-mobile-user-experience.aspx"><span style="color:red;font-size:11pt;mso-bidi-font-family:'Times New Roman';"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;">blog post</span></span></span></a><span style="font-size:11pt;mso-bidi-font-family:'Times New Roman';"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;">, it all comes down to having the “best core for the chore”) is intelligently designed to delegate and run NOOK Tablet’s simultaneous tasks in an extremely power efficient manner to ensure the user enjoys a highly interactive experience whether reading your favorite book, watching a thrilling HD movie, e-mailing your friends, playing an exciting game or simply browsing the web. </span></span></span></p>
<p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;"><span style="color:#1f497d;mso-bidi-font-family:'Times New Roman';"> </span><span style="mso-bidi-font-family:'Times New Roman';"></span></span></span></p>
<p class="MsoNormal" style="margin:0in 0in 0pt;"><span style="font-size:11pt;mso-bidi-font-family:'Times New Roman';"><span style="font-family:arial,helvetica,sans-serif;"><span style="font-size:small;">Our TI team looks forward to seeing NOOK Tablet hit store shelves in the coming weeks, and sends our sincere congratulations to Barnes & Noble on the launch of this exciting product. Whether you’re a reading or entertainment lover, we think this Tablet is a “must-have” device to add to your Holiday wish list! </span></span></span></p><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=524059&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">Gregg Burkehttps://e2e.ti.com:443/members/285286Netflix on the Motorola Droid RAZR™: An industry first on our OMAP™ 4 processorhttps://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/netflix-on-the-motorola-droid-razr-an-industry-first-on-our-omap-4-processor2011-10-25T04:21:27Z2011-10-25T04:21:27Z<p>
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<p class="MsoNoSpacing">The continuing flow of positive coverage by<span> </span><a href="http://www.engadget.com/2011/10/18/motorola-droid-razr-hands-on/"><span>Engadget</span></a><span>, </span><a href="http://www.pcmag.com/article2/0,2817,2394890,00.asp#fbid=s1ibO5ZVfRn"><span>PC Mag</span></a><span>, </span><a href="http://reviews.cnet.com/8301-19736_7-20122098-251/droid-razr-hands-on-fast-slim-gorgeous/?tag=mncol"><span>CNET</span></a><span> and othe</span>rs prompted me to
think. What do you get when you combine Motorola’s desire to be at the leading
edge of user experiences with the OMAP 4 platform’s unique ability to do 1080p
decode at 30fps (fully in hardware), and super-secure M-Shield™ technology? What if you then add the right industry-leading partner for
streaming content? </p>
<p class="MsoNoSpacing">Answer: The first-ever possibility for a mobile device to
connect by HDMI to your Great Aunt Ann’s TV monitor…so you can all enjoy movies
in full HD!</p>
<p class="MsoNoSpacing">Congratulations, Motorola, on the launch of the long-awaited
<a href="http://mediacenter.motorola.com/Press-Releases/Motorola-Mobility-Unveils-the-New-Motorola-RAZR-Impossibly-Thin-Meets-Head-turning-Innovation-3867.aspx">Droid
RAZR™</a>--the first device running the certified Netflix HD application on
Android.</p>
<p class="MsoNoSpacing"></p>
<p class="MsoNoSpacing"> It may not sound like much, but performing 1080p decode
while also decrypting on a DRM agent, doing the composition and exporting onto
HDMI – all behind an impenetrable firewall that shields the video stream from
all possible attacks in Android– is rather… fun. It is definitely a challenge worthy of
the OMAP4430’s capabilities. The secure content path implementation and HDMI-to-display transfer is a clear
differentiation of the OMAP4430 versus other processor offerings, and a unique
answer for device manufacturers who want fully secured HD, rapid, responsive and crisp video
playback.</p>
<p class="MsoNoSpacing"></p>
<p class="MsoNoSpacing"> </p>
<p class="MsoNoSpacing">Additionally, consumers and manufacturers
alike want always-on, robust connectivity to stream that HD content. Another
bonus for the Droid RAZR is that it includes TI’s WiLink™ 7.0 combo
connectivity solution. This unmatched solution enables consumers to stream Netflix
content over a Wi-Fi connection, offloading the cellular network, making the download faster and less costly.</p>
<p class="MsoNoSpacing"> </p>
<p class="MsoNoSpacing">I am especially thrilled by the launch of the Droid RAZR
as it is a testimony to the value of collaboration. Netflix, Motorola and TI
worked hard to convince movie studios that the OMAP4430 processor was secure
and should be trusted with receiving and streaming premium content. That this
high-level of security would be coupled with superb playback quality; the
well-known, snappy Netflix streaming experience; and a preserved battery life
supporting hours of cinema fun. </p>
<p class="MsoNoSpacing"> </p>
<p class="MsoNoSpacing">Now you may ask yourself; “Do I really need HD capability
on my mobile device when I go visit my Great Aunt Ann?” I am certainly one of
the enthusiasts to answer with an emphatic, “Yes!” Yet, the Droid RAZR is
really kick-starting something else. As the first-ever Android implementation
of Netflix in full HD, let's hope that movie studios as well as other
industries realize that mobile devices powered by OMAP processors can be
trusted to handle their most sensitive assets. Wouldn't it be great if I could
watch that movie released in theaters last week on my mobile device? </p>
<p class="MsoNoSpacing"> </p>
<p class="MsoNoSpacing">Stay tuned…</p>
<!--EndFragment--></p><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=513467&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">Laure Leblanchttps://e2e.ti.com:443/members/89185“Best core for the chore” evolves to maximize mobile user experiencehttps://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/best-core-for-the-chore-evolves-to-maximize-mobile-user-experience2011-10-20T20:30:00Z2011-10-20T20:30:00Z<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">TI has taken a “smart multicore” approach to offer industry-leading mobile user experiences with <a href="http://focus.ti.com/general/docs/gencontent.tsp?contentId=46946"><span style="color:#800080;">OMAP™ platforms</span></a> since 2002, with each generation offering new processing cores to maximize performance and battery life.</span><span style="font-size:9pt;color:#1f497d;font-family:'Arial','sans-serif';"> </span><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">It is a difficult balance to achieve, but our team has found innovative ways to continually meet the challenge.</span><span style="font-size:9pt;color:#1f497d;font-family:'Arial','sans-serif';"> </span><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">My motivation for this blog is to highlight how yesterday’s <a href="http://arm.com/about/newsroom/arm-unveils-its-most-energy-efficient-application-processor-ever-with-biglittle-processing.php"><span style="color:#800080;">announcement</span></a> from ARM introducing <a href="http://www.arm.com/products/processors/technologies/bigLITTLEprocessing.php">big.LITTLE processing</a> and the super energy-efficient <a href="http://www.arm.com/products/processors/cortex-a/cortex-a7.php">Cortex-A7</a> processor opens up new opportunities for us to drive performance even higher, but at the same time, not compromise battery life. </span><span style="font-size:9pt;color:#1f497d;font-family:'Arial','sans-serif';"> </span><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">I know this sounds counter-intuitive, but it should be clearer by the end of this blog. Before I jump into the details, I think it is important to start with some history and where we are today in this complex balancing act of driving performance and conserving energy.</span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"> </span></p>
<p class="MsoNormal"><b><i><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">The drive for more cores… the value of “smart multicore”</span></i></b></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"> </span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">The key mobile device constraint is a battery with a limited energy capacity, yet consumer expectations and daily usage of these devices continues to soar every year. </span><span style="font-size:9pt;font-family:'Arial','sans-serif';">T<span style="color:black;">o meet the demand, the underlying processing has to become more energy-efficient in order to support longer usage times, higher performance and new features in the same energy budget as the previous year. This trend is best illustrated by looking at the TI evolution of key processing cores through five generations of OMAP platforms.</span><span style="color:#1f497d;"> </span><span style="color:black;">The first platform only included an ARM9 processor, TI C55x DSP and security engines. In subsequent generations, high-quality multimedia capabilities were added with specialized engines for graphics, video, imaging and audio for significantly higher performance <span style="text-decoration:underline;">and</span> lower power.</span><span style="color:#1f497d;"> </span><span style="color:black;"> As media resolutions, frame rates and bit rates increased over time, they demanded more efficient processing and new cores. Mobile devices have evolved from PDA phones to superphones and media tablets, and on to true mobile computers which also demand increasing general-purpose processing to host more complex operating systems, user interfaces and applications. There has been an <b>80x improvement</b> in general-purpose ARM processing performance over five generations of OMAP platforms, yet staying within a 100’s of milliwatts mobile power budget. The OMAP 4 and 5 platforms extend ARM processing to four cores with an innovative combination of Cortex-A and Cortex-M series processors. Cortex-A processors provide the highest level of performance, while Cortex-M processors offload less-intensive processing from the Cortex-A processors, collectively improving responsiveness and energy efficiency. </span></span></p>
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<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">OMAP Generation</span></p>
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<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">ARM<sup>®</sup> General-Purpose Processor(s)</span></p>
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<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">Other Processing Engines</span></p>
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<p class="MsoNormal" align="center"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">1</span></p>
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<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">ARM9</span></p>
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<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">C55x DSP, Security</span></p>
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<p class="MsoNormal" align="center"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">2</span></p>
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<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">ARM11</span></p>
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<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">C55x DSP, Security, <b>2D/3D Graphics</b>, <b>IVA Video</b> </span></p>
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<p class="MsoNormal" align="center"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">3</span></p>
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<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">Cortex-A8</span></p>
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<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">C64x DSP, Security, 2D/3D Graphics, IVA Video,<b> ISP Imaging</b></span></p>
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<p class="MsoNormal" align="center"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">4</span></p>
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<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">Dual Cortex-A9 + Dual Cortex-M3</span></p>
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<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">C64x DSP, Security, 2D/3D Graphics, ISP Imaging, <b>IVA-HD Video</b>, <b>Audio Engine</b></span></p>
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<p class="MsoNormal" align="center"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">5</span></p>
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<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">Dual Cortex-A15 + Dual Cortex-M4</span></p>
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<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">C64x DSP, Security, 2D Graphics, <b>Multi-core 3D</b> <b>Graphics</b>, ISP Imaging, IVA-HD Video, Audio Engine</span></p>
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<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"> </span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">A key point is that “all cores are <span style="text-decoration:underline;">not</span> created equal</span><span style="font-size:9pt;color:#1f497d;font-family:'Arial','sans-serif';">.</span><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">”</span><span style="font-size:9pt;color:#1f497d;font-family:'Arial','sans-serif';"> </span><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">While the current market trend is to highlight number of cores and GHz speeds, this does not tell the whole story of how well a device will perform. There are many factors that influence the user experience beyond these points. The OMAP smart multicore approach gives differentiated value and better user experiences to mobile phone users. Applications load and run faster; the user interface is smoother and more responsive; multimedia is high-quality and battery life is improved. </span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"> </span></p>
<p class="MsoNormal"><b><i><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">The importance of Cortex-A7 processor</span></i></b></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"> </span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">We are excited about the new ARM Cortex-A7 core and support for seamless, big.LITTLE processing sinc</span><span style="font-size:9pt;font-family:'Arial','sans-serif';">e it is<span style="color:black;"> a natural extension of our smart multicore approach. It is complementary to our current ARM A+M series approach, expanding the dynamic range of our performance and power for application processing on top of our responsiveness advantage. The innovation of the big.LITTLE processing is that the Cortex-A7 and Cortex-A15 processors offer the same features and appear the same to software, but have dramatically different performance and power points. This ensures software compatibility and execution on the right processor for the workload. For example</span>, Web browsing<span style="color:black;"> can take advantage of the Cortex-A15 performance for faster page loads, and lower intensity tasks like background e-mail downloads, can take advantage of the Cortex-A7 energy efficiency.</span><span style="color:#1f497d;"> </span><span style="color:black;">This opens the door to higher on-demand performance A-series processors, since Cortex-A7 can do most of the other work. Since big.LITTLE processing is transparent to users, they will get the experience they expect, but with improved battery life. </span></span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"> </span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">The addition of the Cortex-A7 processor to our arsenal will allow us to enhance our smart multicore architectures, adding yet another dimension to the “best core for the chore” approach.</span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"> </span></p>
<p class="MsoNormal"><b><i><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">For more information…</span></i></b></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"> </span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">ARM did a tremendous job to pull together industry leaders to support their launch yesterday. We congratulate ARM on this key milestone that will allow us to provide even better solutions, and will benefit all mobile device users in the future.</span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"> </span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">You can check out this <a href="http://www.youtube.com/watch?v=5uJJZ0PQ7-U"><span style="color:#800080;">video</span></a> of Deepu Talla, the OMAP Mobile Computing GM, talking further with ARM about the big.LITTLE and Cortex-A7 processor launch. </span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"> </span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';">For more information you can</span><span style="font-size:9pt;font-family:'Arial','sans-serif';"> also <span style="color:black;">check out the ARM press release or view one of the several videos from their launch:</span></span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"> </span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"><a href="http://arm.com/about/newsroom/arm-unveils-its-most-energy-efficient-application-processor-ever-with-biglittle-processing.php"><span style="color:#800080;">ARM Press Release</span></a></span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"><a href="http://www.youtube.com/user/ARMflix"><span style="color:#800080;">ARMflix YouTube Channel</span></a></span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"> </span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"></span></p>
<p class="MsoNormal"><span style="font-size:9pt;color:black;font-family:'Arial','sans-serif';"> </span><span style="font-size:small;font-family:Calibri;"> <a href="http://focus.ti.com/general/docs/wtbu/wtbugencontent.tsp?templateId=6123&navigationId=11988&contentId=4638"><img border="0" src="http://e2e.ti.com/resized-image.ashx/__size/550x0/__key/CommunityServer-Blogs-Components-WeblogFiles/00-00-00-02-88/6204.omap_2D00_mobile_2D00_processors_2D00_platforms.jpg" alt="" /></a></span></p><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=511019&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">Brian Carlsonhttps://e2e.ti.com:443/members/398143Sweet Fact: Android 4.0 runs on the OMAP platformhttps://e2e.ti.com/blogs_/archives/b/mobile_momentum/posts/sweet-fact-android-4-0-runs-on-the-omap-platform2011-10-19T05:16:00Z2011-10-19T05:16:00Z<p><img border="0" src="http://e2e.ti.com/resized-image.ashx/__size/550x0/__key/CommunityServer-Blogs-Components-WeblogFiles/00-00-00-02-88/0842.AndroidsInLove_5F00_3A.JPG" style="float:right;" alt="" />Today is a great day for our collaboration with Google, which started two years ago with the launch of Android 2.0 (Eclair). The long-awaited Android 4.0 release (aka “Ice Cream Sandwich”) is finally being revealed with the OMAP4460 processor powering the absolutely gorgeous Samsung Galaxy Nexus device.</p>
<p>
<p>I am so excited about this launch.</p>
<p>What I may be the most excited by is not only the ability to converge one Android release for both smartphones and tablets, but to be able to pack that level of performance across graphics or video on an HD screen and within the power envelope of a smartphone device.</p>
<p>So much energy and many efforts went into optimizing each use case to deliver the best possible user experience to the end user, always with low power in mind. This is where our OMAP smart multicore architecture makes a huge difference. At the end of the day, brute force (number of cores as instance) does not rival sophistication.</p>
<p> Today’s milestone is an exceptional demonstration of what only OMAP can do.</p>
<h3>ICS runs better on OMAP</h3>
<p>You now know the Android 4.0 experience hinges on some radical features like Face Unlock, video streaming, and a variety of innovative video, imaging and graphics effects. These types of advanced applications that push the boundaries of what mobile devices can do really get their hooks into the best of the OMAP platform.</p>
<p><b>Hardware-integrated security</b>: Streaming premium HD content and movies mandates rigid security. TI’s own hardware-based M-Shield™ technology, coupled with integrated DRM and Trusted Logic SMC software are all integrated with the Android 4.0 framework, complete with secure boot and storage capability.</p>
<p><b>Enhanced memory</b>: OMAP’s unique memory manager helps devices work hard and play hard. Specifically for Android 4.0, we enabled a new memory allocator interface that significantly minimizes static memory size compared to competitive solutions. We also reduced the memory bandwidth needed for user interface and video features.</p>
<p><b>Advanced imaging</b>: Imaging isn’t just about stellar picture-taking anymore. It’s about accurate face metering and continuous auto-focus. It’s about unlocking your phone with hardware-based face detection. All of these are made possible by OMAP’s integrated, dedicated image signal processor (ISP) and the faster, higher-quality image and video capture features it brings.</p>
<p><b>Powerful video effects</b>: The OMAP video engine (the IVA HD multimedia accelerator) is programmable—something unique to the OMAP platform. This flexibility coupled with advanced graphics drives the engaging video experience offered by Android 4.0; ranging from immersive, exciting viewing experiences to adding special effects on the fly to recorded content. The OMAP processor’s powerful multimedia heritage supports these features and more.</p>
<p>The above is only the tip of the iceberg. </p>
<p>OMAP4460 helps bring truly unique experiences to our customers that help them reinvent “mobile” on tablets, smartphones, e-readers and ultrathin laptops, which keeps our industries exciting.</p>
<p>Thank you, Andy and team, for making us part of this journey. Let’s continue to build on this momentum.</p>
</p><div style="clear:both;"></div><img src="https://e2e.ti.com/aggbug?PostID=509156&AppID=288&AppType=Weblog&ContentType=0" width="1" height="1">Remi El-Ouazzanehttps://e2e.ti.com:443/members/remi-el_2d00_ouazzane