Drive in to see how TI is engineering the future of automotive.
    • Mar 3, 2015

    Eyes in the back of your head: Automotive radar goes mainstream

    Do you remember when you were a kid and it seemed like your mother always could see what you were doing, so much so that it seemed like she had eyes in the back of her head? There are several situations that we encounter on a daily basis where actua...
    • Mar 2, 2015

    Driving Innovation: In the right lane to making the drive safer, greener and more fun

    Ever since the introduction of the automobile, driving has always been an experience. Luckily for everyone, TI is dedicated to making that drive safer, greener and more fun. From headlights to taillights and all the systems in between, we offer a wid...
    • Feb 18, 2015

    Making safety systems safer with the right LDO

    Making safety systems safer with the right LDO When it comes to safety, most everyone is willing to pay top dollar. This is especially true in the world of automobiles, where fast moving objects have the capacity to turn into destructive weapons in a...
    • Feb 14, 2015

    Set the Mood with Red-Green-Blue LEDs

    Written by John Rice and Mike Mellitt The science of color and illumination is highly complex and the authority on this subject is the International Commission on Illumination (CIE) based in Vienna, Austria. It was established in 1913 and by 19...
    • Feb 13, 2015

    TI’s ADAS team takes the automotive industry by the wheel in 2014

    2014 was a great year for the Advanced Driver Assistance Systems (ADAS) System-on-Chip (SoC) team at TI, not to mention a busy one. From the announcement of the TDA3x to winning multiple awards for our family of processors, needless to say we are quite thrilled with what we accomplished so we thought a quick recap of the year’s highlights was...
    • Feb 11, 2015

    Instrument clusters: moving beyond chimes and dings

    The instrument cluster is the main means to display information and status of vehicle systems and drive conditions. What was once a basic display, now includes gauges for various parameters, indicators and status lights as well as displays and sometimes sophisticated acoustical effects. Depending on the target customer base, the instrument cluster...
    • Feb 5, 2015

    How an integrated power management IC can simplify your infotainment or ADAS system

    The development and expansion and of semi-autonomous and autonomous driving is quickly approaching with the advancement of infotainment and advanced driver assistance systems (ADAS). With HD video, control satellite and over-the-air radio, GPS and mobile device connection and back-up cameras, systems once reserved for only high-end cars are becoming...
    • Jan 29, 2015

    Automotive trends: Multiple USB ports for every seat

    How many portable devices do you have on you right now? How many of these can be charged from a USB port? How many times do you have to charge each of these? Now, think about how much time you spend in your car every day. You commute to and ...
    • Jan 14, 2015

    Automotive Trends: Cameras in Every Car

    One major trend that we’ve all noticed in automobiles over the past few years is the use of cameras-- for assistance when backing up. Just 10 or 20 years ago, such technology was unheard of in the United States. By 2018, it will become ...
    • Jan 13, 2015

    A Fresh Start for 2015 – Ford and TI collaborate on SYNC® 3

    Now that we’ve closed out 2014 and launched full steam into 2015, I hope everyone had a chance to get away and enjoy time with family and friends. My family and I over the holidays enjoyed a new experience – plentiful amounts of snow in Colorado! (For a family from Texas, you’ll understand the significance of this.) As I watched my...