Drive in to see how TI is engineering the future of automotive.
    • Sep 30, 2016

    How does precision lead to automotive safety?

    Semiconductor content keeps increasing in automobiles, thanks to the number of sensing technologies. In a span of ten years, the number of sensors has increased steadily across all sensor types. This trend is likely to continue, as more features, which were previously only offered in luxury vehicles or available for purchase after-market, become crucial...
    • Sep 29, 2016

    How we’re charging up the future of electric and hybrid automobiles

    Imagine a world where self-driven, zero-emission electric vehicles (EVs) communicate among themselves and with roadway infrastructure. Imagine cities filled with cars that can safely deliver passengers, and then direct themselves to parking spaces ...
    • Sep 29, 2016

    Lighting the road ahead: LEDs in automotive front lighting

    Light-emitting diodes (LEDs) are becoming more and more popular in automotive front lighting; for example, many cars on the road today use LEDs in daytime running lights (DRLs). Some high-end vehicles even have a full LED headlight or advanced matr...
    • Sep 28, 2016

    How do automotive cabin sound-enhancement systems work?

    As drivers spend more and more time in their cars, manufacturers are working to make sure that the car cabin is as comfortable as possible. An increasing number of car buyers are looking at noise as one of the decisive factors when selecting a car. Most car cabin noises like road noise, wind noise and rattling interiors are all undesirable –...
    • Sep 26, 2016

    Here's how body electronics and lighting technology are changing the driving experience

    Autonomous vehicles. Head-up display (HUD). Hybrid-electric powertrains. The list of exciting and game-changing developments currently underway in the automotive industry is truly astounding. Even more than a century after the Model T, innovation continues to accelerate. But some things have not changed, especially when it comes to driver expectations...
    • Sep 23, 2016

    How infotainment and cluster solutions can help drivers stay informed, not distracted

    As a teenager learning to drive in rural Kansas, one of the most impactful sayings I ever heard from my driver’s education instructor was “behind a bouncing ball, a life changing event may follow.” A few decades later, I experienced these words of wisdom firsthand. Driving my pickup truck on a Texas farm road one day, a puppy darted...
    • Sep 21, 2016

    What’s next for Advanced Driver Assistance Systems?

    As the sector general manager of TI’s Advanced Driver Assistance Systems (ADAS) team, I’ve seen an incredible evolution in the role this technology plays in delivering an all-around safer, more comfortable and more informed driving exper...
    • Sep 20, 2016

    What’s new in automotive at Texas Instruments? Everything.

    Every day, TIers around the world are engineering the future of automotive technology. They’re doing this with a focus on four key aspects of the automotive manufacturing and driving experience: advanced driver assistance systems (ADAS), infota...
    • Sep 2, 2016

    Do. Or do not. There is no try

    Summer break is over. Normally during this time of the year you plan to slow down a little bit, focus on your family and friends and dedicate more time to your hobbies. More than 10 years ago, I decided to develop good habits while in France. On top ...
    • Aug 26, 2016

    Power over coax: A design guide for automotive applications

    Power over coax (PoC) provides a compact solution for automotive designers looking to reduce vehicle weight as manufacturers add more cameras and other sensors to fulfill automotive safety requirements. However, like any good thing, issues can happen when sending power and forward- and back-channel signals through the same cable. Plus, the car battery...