Behind the Wheel

  • Safety is the number one priority for any driver. Our safety does not only depend on our driving but others’ driving as well. A recent NHTSA survey reported 660,000 drivers using cell phones or electronic devices while driving at any day 1 . Distracted...
  • Normally in this blog, products and applications are discussed. But today, I’m going to talk about a little about the chip packaging and bonding technology. Semiconductor packaging is an integral part of the design process and strategic differentiator...
  • With the advent of portable music players LTE connectivity and Internet radio, one may wonder “what is the point of the ubiquitous car radio?” Due to our mobile, on-the-go culture, 41 percent of adult music listening is done in a moving vehicle...
  • Performance, Power, Size, Cost….these are all buzz words that are consistently used within the semiconductor industry. When we look into advanced driver assistance systems (ADAS) what we believe really becomes important is platforming and re-use...
  • With the advent of Advanced Driver Assist Systems (ADAS) systems and the drive towards autonomous vehicles, automobiles need to be aware of their surroundings. Drivers are able to sense our surroundings, make judgments and react quickly to a variety of...
  • One of the most obvious, tell-tale features differentiating today’s infotainment systems from those of the past is the addition of the Color LCD display. Going forward nearly 100 percent of true infotainment systems will have color LCD displays...
  • Automotive designs can sometimes be difficult to design, because there are so many different systems that must work together in one environment. The vehicle's exterior is where aerodynamics and appeal come together to provide performance and style...
  • With the increasing amount of electronics in today’s automobile, many new functions are being required for passengers. While in-seat television screens and side air bags make cars entertaining and safe, sometimes just a simple USB port is needed...
  • With improved road networks across the country, as well as summer vacations in full swing, many of us have been hitting the roads to get to our destinations. Even though it is fun to be on the long drives with the family, the drive comes with responsibility...
  • Do you have “dead battery anxiety”? Want to keep your battery topped off anytime it’s not in your hands? Are you tired of trying to keep track of all these charging cables for your ever growing list of devices? If your answer is yes...