We are about to launch a new series of multicore SoCs with roughly one billion transistors. Developing devices like this is a multi-disciplinary process with several functional groups making significant contributions to the final product. As we prepared our product introduction the discussions we were having reminded me of Otto von Bismarck’s famous quote, paraphrased here to fit our challenge, “marketing messages are like sausages, it is better not to see them being made”. The challenge faced by the product launch team is condensing a billion transistors worth of capability down to a few key points. Ultimately we were successful. Comprehensive and powerful are two of our three key messages. If I reveal the third message now I will be telling too much. You’ll have to check back here in a few weeks for the final bite.
So I guess we finally know what you're talking about:: multivu.prnewswire.com/.../39165. Good luck with your keynote at the Femto Summit on Wednesday!