Gene FrantzTI Principal Fellow and Business Development Manager, DSP
Unfortunately we use the first definition more than the second. Small design teams with short schedules will require us to use the latter definition. And, yes, there are companies already adopting this concept of reuse.
So, this is a sketch of how I see 2020. After a couple of POV papers from others at TI, I will come back with a conclusion. If you would like to share your view of 2020 with me, please comment or send me a private note.