Our values: At our very core


This excerpt from our recently updated Code of Conduct pinpoints what each of our core values means to us and how they underpin every aspect of our business.

At TI, our culture is driven by our core values of integrity, innovation and commitment. These values have been at the heart of who we are and how we behave for decades, dating back to our founders and their vision for TI at its inception in 1930.

Certainly we’ve evolved along the way, taking into account changes in industry and in the world. But we are proud that TIers long since departed and the TI people of today share a bond through the common character and ethics that are instilled in our company’s DNA.

TI AvatarIntegrity. Innovation. Commitment. We list them in this order for a reason.

Integrity is the cornerstone. We believe in doing the right thing. Always. It matters more to us than profits, and we expect it of all our people regardless of position or geography. Read our CEO’s recent open letter to employees about integrity.

Innovation is our lifeblood. It is the way we solve problems and push the boundaries of what’s possible to create products that change our world for the better. We expect innovation in every organization and from every person.

Commitment is our promise. Our promise to each other, our stakeholders, and our communities. We commit to respect and value one another and to appreciate the unique perspective each person brings. We commit to respect our stakeholders by doing what we say we will. We commit to safeguard the environment and make our communities stronger. And finally, we commit to win, setting high expectations for our performance to help our customers succeed. Commitment is the responsibility of every TIer.

Together, these values set the foundation for how we behave at TI. They are roots that grow deeper year after year, and with them, we seek not to create a company that counts its years in decades, but one that thrives for hundreds.

Inside TI we have a simple phrase for reminding ourselves of these values: Know what’s right, do what’s right. It’s the mantra we work by.

  • hi, great words but action falls short.  I am a long time customer of TI, like the innovative IC's.

    but documentation and webench tools are terrible.

    example:  LM5122, LM5122-Q1, and LM25112 have the same exact wrong graphs, fig 1-5.  errors are extremely EMBARASSING to CEO and TI marketing.

    example:  many webench errors pointed out by myself and others, but nothing changes in over 6  months.

    this really hurts TI sales.  ONsemi, Diodes INc, and others are much better.  I'm staying with TI chips, but designing is arduous, half-baked, frustrating, and often just cannot get accurate info.

    IT IS OBVIOUS SOME TOP PEOPLE DON'T CARE.

    TI Core values

    Our core values of integrity, innovation and commitment are woven throughout the fabric of our history. These values lay the foundation for our culture and lie at the heart of who we are and how we behave.

    Integrity is the cornerstone.   broad term, but lack of caring means NO INTEGRITY

    Innovation is our lifeblood.  yes!

    Commitment is our promise.   NOT!

    NOT SO.  classic case of writing the great words, and not doing it.