Next week, March 26-29 to be exact, the Texas Instruments Incorporated (TI) team will head west to showcase the latest developments in digital signal processors (DSPs), medical, microcontrollers (MCUs), ARM®-based processors, wireless connectivity and more at ESC booth #1320 during the DESIGN West conference.
Don’t want to miss any TI action at the show? See below for a full list of details!
TOOL SWAPS
Back by popular demand, TI will give away hundreds of development kits as part of its “Tool Swap” kit exchange program, which encourages attendees to bring in underperforming competitive embedded processing hardware tools and “Make the Switch” to TI’s leading solutions. For the first time, BeagleBone, the latest open source hardware platform from beagleboard.org, will be available during the switch, in addition to the MCU kits usually on hand. Attendees can get more information at www.ti.com/maketheswitch.
Likewise, on Wednesday, March 28 at 4:45 p.m., join TI and Mouser at the Sensors in Design Theater on the expo floor for a sensor “Tool Swap” happy hour. Come have a drink and bring in a competitor’s sensor-based hardware tool (evaluation module) and exchange it for your choice of select TI sensor tools. You will have a chance to view live demos and see which tool best fits your application needs.
PRESENTATIONS
Tuesday, March 27
8:00 a.m. “Low power DSP uses in connected audio applications”
Sunil Kamath, applications engineer, single-core DSPs
Room: N
10:45 a.m. “Panel: Effective multicore - commonplace or just for the elite developer?”
Eric Stotzer, senior member, technical staff
Room: Hilton Almaden Ballroom
2:50 p.m. “Efficient and effective software deployment of LTE basestations on multicore SoCs”
Sneha Narnakaje, software product manager, wireless base station infrastructure
4:30 p.m. “How many cores does it take to reach singularity?”
Ramesh Kumar, business manager, multicore processors
Wednesday, March 28
10:45 a.m. “Overcoming the challenges of AMP multicore programming”
Zhihong Lin, strategic marketing manager, multicore processors
2:00 p.m. “Challenges of building Android™-based products”
Juan Gonzales, product marketing manager, DaVinci™ video processors
Room: J2
1:25 p.m. “’Infinite’ scalability in multicore processors”
3:15 p.m. “Gesture recognition and 3D vision: From gaming to our everyday lives”
Dong-Ik Ko, lead engineer, and Gaurav Agarwal, manager, gesture recognition and depth-sensing
Room: San Carlos
4:30 p.m. “Evolving wireless sensor networks with low power memory”
Jacob Borgeson, product marketing engineer, MSP430™ MCUs Room: N
4:30 p.m. “Why Wi-Fi for microcontroller-based products?”
Matt Kurtz, platforms and channel marketing manager, wireless connectivity business unit Room: J4
Thursday, March 29
4:30 p.m. “Enhancing usability of touch surfaces with Haptics feedback and proximity detection”
Pradhyum Ramkumar, product marketing engineer, MSP430 MCUs Room: Santa Clara
TRAINING SESSIONS
11:30 a.m. The changing face of medical connectivity utilizing TI’s low-cost, low-power medical/wireless solutions
Location: Booth #2440
12:45 p.m. Introduction to MSP430Ware and the brand new Driver Library API
2:00 p.m. Upgrade your low-power microcontroller-based applications with audio functionality
2:00 p.m. Android certification program
Location: A4
3:15 p.m. Achieving maximum multicore performance on TI’s KeyStone device
4:30 p.m. Introduction to Hercules™ ARM® Cortex™-R4F Safety MCUs
BOOTH DEMOS
Medical: TI medical will be highlighting solutions fitting the everyday needs of consumers. Whether it be the AFE4110 single chip solution inside digital thermometers or a heart rate monitor strap using Bluetooth low-energy based applications designed for smartphones, TI’s broad range of medical solutions will be on display at DESIGN West. We’d like the opportunity to show and tell you more.
Microcontrollers: Did you hear how TI slashed microcontroller power in half for the entire industry? Come see the recently announced “Wolverine” microcontroller technology at work, and let us prove those power numbers you’ve heard about. In addition to the latest from TI’s ultra-low-power MSP430 microcontrollers, experience the leading MCU innovation from Stellaris® ARM Cortex-M, real-time control C2000™ and Hercules safety microcontrollers with featured demos highlighting safety and control features, motor control, solar power, robotics and more.
Multicore: TI’s multicore team will showcase an industrial imaging demo that highlights the effectiveness of its KeyStone family of multicore DSPs, and utilizes open standard image processing algorithms from the OpenCV library. The demo presents an example of automated classification of objects – fruit, in this case – and demonstrates how to exploit multicore parallelism to accelerate the process through simple OpenMP pragmas. The demo runs on TI's TMDSEVM6678 EVM platform and uses Ethernet streaming of input file images.
Single-core processors: The single-core processor team will be showcasing demos from the Sitara™ ARM, C5000™ ultra-low-power DSP and C6000™ DSP teams. Rock out with the latest C5000 Audio BoosterPack (announced at the show), based on the MSP430 microcontroller LaunchPad development kit. The BeagleBoard will be featured in the BeagleWall to showcase video running on the ARM Cortex-A8-based processor. The BeagleBone will power a weather station providing real-time reporting of pressure and temperature. Learn about quick and easy development for with the C6000 DSP demos.
Wireless connectivity: TI’s wireless team will showcase its portfolio of wireless connectivity solutions for the Internet of Things (IoT), including the recently announced SimpleLink™ Wi-Fi CC3000, CC2541 Bluetooth® low energy SoC, CC2538 ZigBee® Smart Energy SoC, CC1120 sub-1 GHz RF transceiver as well as an energy-harvesting wireless connectivity demonstration.
Be sure to check back often for updates while we are at the show. In the meantime, connect with TI below: