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We're not big on tooting our own horn, but when we get
recognized, we like to share it with you, because after all, if it weren't for
you, we wouldn't have anything to even get recognized for. In case you missed
them and are curious, here's a collection of material about E2E you may enjoy
reading. As you read them, you'll notice that these articles are really about
With that in mind, behold the following links. First, the
Spoken Here" - In an article with Chief
Marketer magazine, analog communications director Dave Youngblood and
internet marketing director Melanie Calahan talk about the communications
initatives we've been working on recently, including the E2E community and the
newly re-launched Thank an Engineer series.
Lesson from Texas Instruments on B-to-B Marketing and Community Excellence"
- That long title is really just another way of saying the E2E community has
found itself a home as the place you and other engineers around the world can
come to for personalized content that is tailored to your needs, and as a place
that recognizes your talent and rewards you for that.
Here are some more "from the archives" type of articles
written when E2E was in its infancy.
Lost on the B2B Social Media Path?" - It's easy to think of the term
"social media" to simply mean Facebook and Twitter, but E2E is actually a
shining example of social media: a group of collective knowledge and
interaction run not really by the folks who created it, but by the folks who
are members, i.e. you.
"Texas Instruments Blows
Open the Case for B2B Social Media Investing" - An interview with
one of the founders of E2E that covers many of the inspirations and techniques
used to build it.
Fortune 500 Companies Doing Social Media Right" - There's that pesky social
media term again. We really like to think that we're simply helping designers
get the technical support they need. If that's social media, then we're guilty
Beyond VOC and Give Customers What They Really Want" - You want answers,
Texas Instruments Built an Engineer-to-Engineer Community" - We
asked you to join. You did. That's how we built it.
So, feel free to read these articles, share with them
friends, bookmark them, and do whatever else you feel compelled to do. And just
know, the reason these articles are even impossible is you.
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