From ultra-low power MSP430™ MCUs and high-performance C2000™ real-time controllers, to Hercules 32-bit ARM-based safety MCUs and Stellaris® ARM® Cortex™-M4F MCUs, TI offers the broadest range of embedded control products.
My first contact with TI MCUs was when I purchased the Launchpad. It was really low cost and it included an integrated programmer so I had everything I needed to start experimenting.
Having used PIC MCUs since I was in school, I was used to write firmware in asembler. So it was really nice to find out that a good C compiler for MSP430 MCUs was available. But I didn't completely switch to TI MCUs until I tried the Picollo ControlStick + ControlSUIT. The ControlSUIT had everything I could need to debelop a motor control application.
Now I'm looking forward to try the Stellaris MCUs and see what they can do.