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How to run play store on TI-Android-ICS-4.0.3_AM37x_3.0.0 beagleboard-xM

Hardware : Beagleboard-xM rev.B

DevKit : TI-Android-ICS-4.0.3_AM37x_3.0.0

i use adb command install the play store 3.10.9 into targetboard and can see this application in list.

But when i run the play store , it not show any message and return ,

What process i need to do ?