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developing applications using CC2540

Other Parts Discussed in Thread: CC2540, CC2541

Hi,

Couple of questions:

1) I am looking to develop custom applications using CC2540.  For ex., I would like to develop custom profile and services with CC2540. Is this possible? If so, what components and software will I need? Can I buy all of this from TI?

2) I see that companies like "Connectblue" offer their own Bluetooth Low Energy Platform Module OLP425. How does this differ from CC2540? What additional benefits do I get by buying this Connect blue product.


Thanks in advance