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CC2640: Unflash error: (Error -180 @ 0x0) The controller has detected a target power loss. - Problems powering and programming!

Part Number: CC2640
Other Parts Discussed in Thread: UNIFLASH,

I'm using uniflash and an XDS100V3 to try to program my custom hardware, but not having much luck.

The full error I'm getting:

Status: Cortex_M3_0: Failed Board Reset: (Error -180 @ 0x0) The controller has detected a target power loss. The user must turn-on or connect the power supply for the target. (Emulation package 6.0.407.3)

I've also noticed when the device is powered by the debugger, I can still push the button and have it indicating that it's advertising (seen by LED flashing), but it seems that there isn't any actual bluetooth activity. 

I have no problem programming the device if I solder a programming cable to it and connect it up to the xds110 programmer on my launchpad instead. 

Any ideas?