Hello and welcome to the new Texas Instruments Consumer & Computing Interface blog.

My name is Dan Harmon and my role here at TI is as the Consumer & Computing Interface Marketing Manager.  In Consumer & Computing Interface, we deal with products that interface consumer and computer products with each other such as USB - both SuperSpeed USB 3.0 and USB 2.0 - DisplayPort, PCI Express, IEEE-1394 (Firewire), amongst others. A few of my colleagues and I will be updating this blog regularly with new information about these interface technologies and TI’s activities in these products.

A little about me to get started, part of my responsibility in my current role is to serve as TI's representative to the USB Implementer's Forum (USB-IF for short) - a position I have served for over a decade.  I also am TI's chairperson for the USB 3.0 Promoter Group. Which brings me to today's topic and one of the hotter interface topics in the industry today - SuperSpeed USB 3.0.

Lets start with a question that I have been getting asked a lot during my recent travels promoting TI's SuperSpeed USB 3.0 products whether at events such as this year's CES or just in meetings with prospective customers:

What is the difference between USB 3.0 and SuperSpeed USB?

The simple answer is NOTHING!

USB 3.0 is the title of the specification that the Promoter’s Group developed and published and can be found on the USB-IF website.  SuperSpeed USB is brand name that the USB-IF has trademarked for the logo licensing program.  They are just two names for the same thing!

The next series of questions I get asked are how does it relate to "the most successful PC Interface of all time" - USB 2.0:

            - how is it different?

            - how is it the same?

            - will my old devices work with a new PC?

            - will my new devices work with my old PC?

These all have been answered in various forums in the 16 months since the spec was released, but I am partial to an article that was authored back in Dec-2008 by yours truly.  If you would rather watch me discuss the above answers rather than read about them the enjoy a short video that address the above as well.

I hope this has been of interest to you and please let me know what questions you might have about SuperSspeed USB 3.0 or any other Consumer or Computing Interface technology?