Today, Google and dozens of other leading software companies announced WebM – an open web media project – and the open sourcing of VP8, a high-performance video codec optimized for the Web. Google is open sourcing VP8 and contributing it to the WebM project under a royalty free license. The open video option now available with WebM and VP8 will dramatically increase the Web success directly tied to open and freely implementable technologies.
As a key partner in this initiative, our TI wireless team applauds this as a major stepping stone in the video world, which transcends PC and mobile environments. Similar to TI’s decade-long history in mobile, VP8 is the brain child of 10+ years of innovation. It is a solid technology that promises the flexibility, efficiency, openness and high-quality that consumers deserve.
With the advent of even more advanced video capabilities hitting mobile devices, manufacturers are faced with challenges associated with ever-increasing battery constraints in the mobile environment. Smooth video playback on low-power mobile and portable devices is critical, and users want hours of playing time between battery charges on those products. High performance and low power must come hand in hand – one can’t be sacrificed for another.
TI conquers this challenge for customers, offering a major advantage with the high performance + low power balance found in our proven OMAP™ processors. With access to the VP8 code, our OMAP 4 platform delivers high-resolution VP8 decode at the low power levels that mobile architectures demand. We deliver VP8 performance efficiently, leveraging a highly differentiated video engine as opposed to complete reliance on the MCU. What sets us apart? Here are a few things unique to the OMAP 4 platform, which make it a great match with WebM and VP8 capabilities:
Beyond this high-performance + low-power balance, our TI mantra revolves around the “open ARMs” approach. Our open-source support and bustling ecosystem are key tools in helping customers maintain momentum with new initiatives like WebM and VP8. The road ahead is a great one, and we’re thrilled to be watching from the front row!