Happy new year! Let's go to Vegas!


Fresh off the holiday season and only a week into the New Year, the tech industry immediately kicked into high gear and is unveiling next generation products at the 2014 International CES in Las Vegas. As one of the world’s leading stages where transformative technologies debut, almost every sector of the consumer electronics market will be covered – with the automotive market increasingly taking part as one of the main attractions featuring some of the coolest and most anticipated exhibitions at CES.

In fact, it’s actually a record year for the CES automotive presence. Nine OEMs and 125 automotive tech companies will be represented, covering more than 140,000 net square feet, up 25 percent from 2013. We can take this as a sure sign that advanced in-car electronics are growing and automotive companies are eager to show off their next-gen tech. Or we can just take it from the host of CES themselves as well, the Consumer Electronics Association (CEA) – it is forecasting sales of factory-installed vehicle technologies will grow about 20 percent in 2014 to reach $11B, and also reports that 17 percent of U.S. households already own a vehicle with a connected communication system. And, the CEA expects these numbers will only increase as the car manufacturers introduce solutions across more models.

TI has been an active CES participant, showcasing the semiconductor industry’s leading innovations to meet the hottest consumer electronics trends – automotive certainly as no exception.  We are excited to highlight this is a record CES year for us as well, where we are showcasing nearly 30 automotive demos alone, doubling from the number of our automotive exhibits last year. In the same lane as some of the broader automotive trends, we offer a wide range of innovative technologies for the modern automobile with solutions in infotainment and advanced driver assistance systems, to emerging solutions for hybrid/electric powertrain systems and wireless connectivity technology. Here’s a short drive-through of our interactive CES demos, and please check our page here to see the full listing!

  • The connected vehicle has been one of the main buzzing automotive topics with consumers expecting a similar type of experience in their cars as with their mobile devices.This will actually be one of the key conference session topics at CES  – come by our booth, and we can already show you how TI is enabling the next level of the connected car experience with our WiLink™ 8Q products. These products provide the full range of solutions from Bluetooth only (BL6450Q) to combo connectivity with Wi-Fi + Bluetooth to Wi-Fi+Bluetooth+GNSS. Here’s a quick video that provides a glimpse what our technology will enable and some of the demos we will feature.
  • You’ll find that some of our other TI demos will also fall in line with another automotive conference session at CES,where car tech gurus consider the course of future automotive technologies.  With the many directions that conversation can turn, whatever they end up presenting, you can be sure TI has some demos to showcase some of their topics in action. Infotainment? ADAS? Check out the QNX CAR™ Platform for infotainment 2.1 with surround view camera capability providing the complete software ecosystem, TI’s innovative HD radio implementation, ADAS accelerators and more. Safe-driving sensors? Control our RC car, which demonstrates features of our highly integrated PGA450-Q1 ultrasonic sensor interface or our unique steering wheel biometrics demo which shows how driver heart rate, respiration and SPO2 levels could be detected with sensors placed on the steering wheel. Heads-up display? Curved displays for the center console? Our DLP technology demos will certainly be illuminating.

This is only a short summary of a few of the  exciting demos we will be showcasing, so go see for yourself how TI is helping drive the future of automotive technology! Stop by the TI Village in the North Hall (N115-N119) off the Grand Lobby to see some of the latest advancements in automotive and how TI is making cars safer, greener, and more enjoyable. For more information, visit www.ti.com/CES2014.

What automotive TI demos are you most interested in learning more about?