Fresh off the holiday season and only a week into the New Year, the tech industry immediately kicked into high gear and is unveiling next generation products at the 2014 International CES in Las Vegas. As one of the world’s leading stages where transformative technologies debut, almost every sector of the consumer electronics market will be covered – with the automotive market increasingly taking part as one of the main attractions featuring some of the coolest and most anticipated exhibitions at CES.
In fact, it’s actually a record year for the CES automotive presence. Nine OEMs and 125 automotive tech companies will be represented, covering more than 140,000 net square feet, up 25 percent from 2013. We can take this as a sure sign that advanced in-car electronics are growing and automotive companies are eager to show off their next-gen tech. Or we can just take it from the host of CES themselves as well, the Consumer Electronics Association (CEA) – it is forecasting sales of factory-installed vehicle technologies will grow about 20 percent in 2014 to reach $11B, and also reports that 17 percent of U.S. households already own a vehicle with a connected communication system. And, the CEA expects these numbers will only increase as the car manufacturers introduce solutions across more models.
TI has been an active CES participant, showcasing the semiconductor industry’s leading innovations to meet the hottest consumer electronics trends – automotive certainly as no exception. We are excited to highlight this is a record CES year for us as well, where we are showcasing nearly 30 automotive demos alone, doubling from the number of our automotive exhibits last year. In the same lane as some of the broader automotive trends, we offer a wide range of innovative technologies for the modern automobile with solutions in infotainment and advanced driver assistance systems, to emerging solutions for hybrid/electric powertrain systems and wireless connectivity technology. Here’s a short drive-through of our interactive CES demos, and please check our page here to see the full listing!
This is only a short summary of a few of the exciting demos we will be showcasing, so go see for yourself how TI is helping drive the future of automotive technology! Stop by the TI Village in the North Hall (N115-N119) off the Grand Lobby to see some of the latest advancements in automotive and how TI is making cars safer, greener, and more enjoyable. For more information, visit www.ti.com/CES2014.
What automotive TI demos are you most interested in learning more about?
All content and materials on this site are provided "as is". TI and its respective suppliers and providers of content make no representations about the suitability of these materials for any purpose and disclaim all warranties and conditions with regard to these materials, including but not limited to all implied warranties and conditions of merchantability, fitness for a particular purpose, title and non-infringement of any third party intellectual property right. No license, either express or implied, by estoppel or otherwise, is granted by TI. Use of the information on this site may require a license from a third party, or a license from TI.
TI is a global semiconductor design and manufacturing company. Innovate with 100,000+ analog ICs andembedded processors, along with software, tools and the industry’s largest sales/support staff.