Designing infotainment systems that are interactive not distractive

A key selling point in new vehicles today is the technology. Where consumers have historically given preference to a car’s road performance, today, it is the performance of the electronics that has many consumers paying a premium, and this trend shows no sign of slowing down.

At the hub of a car’s technology is the infotainment system, conveniently located in the vehicle’s head unit in the center console, near the instrument cluster behind the steering wheel, and comfortably within arm’s reach of front-seat passengers.

 The challenge is providing the next-generation functionality drivers expect with safer driver interaction. 

 In the white paper, Designing infotainment systems that are interactive, not distractive, I discuss ways design automotive systems that enhance the driver’s ability to drive safely while enjoying the ride.