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TLV5638: reference is changed from external to internal from time to time

Part Number: TLV5638

Customer is reporting this:

Specifically, we are talking about the TLV5638. So far, we have installed the component on a good 10k boards.
As it looks, it can happen that the reference is changed from external to internal from time to time. Is there anything known that this can happen?
We do not explicitly set the reference via the SPI bus.

Question: is any additional pre-setting necessary to overcome the above reported "isse"?