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TRF37x7x vs NXP BGU8007 vs MAX2640

Other Parts Discussed in Thread: TRF37B73

Some my clients are using NXP BGU8007 or MAXIM MAX2640 now for car GPS trackers. I want to replace it by TRF37B73 or similar.
But TRF has lower gain, higher noise and current consumption is higher in 6-15 times!!! It’s very important parameters.
TRF has some advantages too – no need to use external LDO (3.3 or 5 V is present in scheme usually, 1.8-2.5 is not present most times), no need to use external balun.
Internal compensation in TRF37x7x is not required external high stability LDO?
Why current consumption is so high?
What can you recommend in this situation?