The cover of the SN74LV1T04-Q1 datasheet says inverter gate.
The inversion sign is missing from the diagram on page 1.
Also see table 7-1 on page 13. In the function table, input H -> output H
It is input L -> output L.
When an actual sample is received and tested, the output signal is output as an inversion of the input.
Isn't the datasheet wrong?