cc-41 A is a clone of the popular BLE module HM10. However, I had a hard time in getting the device to broadcast. So finally, I solved the whole issue. The HM10 clone was missing the external 32Khz crystal needed for BLE. However, the code was set to use the external 32Khz. Just modded the code to use internal 32Khz and removed power saving pre processor. Added XOSC32K_INSTALLED=FALSE to pre processor list. Thanks TI for the wonderful forum. I actually made use of the following forum posts. Hope this helps someone in future using HM 10 clones.