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LM4673: Single-ended input: IN- vs. IN+

Part Number: LM4673

Datasheets for various differential-input audio amps show single-ended inputs as having the input to IN- and with the IN+ AC-coupled to ground.  Why is this, vs. having IN+ receive the input and IN- being grounded?  I understand that this would result in a phase shift at the speaker for one choice vs. the other, but for most applications this wouldn't matter, would it?  Is the above just a convention, or is there some technical reason for choosing IN- for the signal input?

Thanks,

Scott