CCS/TMS320F28062: pragma data_section nto working, address only shows ITRAP

Tool/software: Code Composer Studio

Hello again,

I have a problem using the "#pragma data_section" instruction. 

This is what I have:

In my C++ file:

#pragma DATA_SECTION(".firmwareVersion")
unsigned int firmwareV = 0x0001;


//.cmd file

FLASHH      : origin = 0x3E8000, length = 0x000001     /* on-chip FLASH */
.
.
.
SECTIONS
{
.firmwareVersion   : > FLASHH,     PAGE = 0
.
.

But when I look into the Memory Browser, it shows alll "FFFF"

What am I doing wrong?

Thanks