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Reverse polarity protection - proper TVS location

Good day, dear engineers!

I am using simple PFET circuit to provide a reverse polarity protection. What is the proper way to protect PFET (and beyond) from ESD in this circuit? Assuming that BATT_12V is the source of ESD.

   

I saw both locations of D1 bi-dir TVS in app notes. IMO, it makes sense to put it before pFET.. no reason to put after, maybe just uni-dir version. Unless I don't understand something.

Thanks for the comments!