TIDA-080004: how much power consumption?

Part Number: TIDA-080004

Hi Expert,

I see in the reference design that "output up to 90 lumens with 7.1-W input power". For the 7.1W power, which point do you calculate? The 12V battery side or 3.3V side? Does the 7.1W power mean the whole AR HUD module, including RGB and DMD? Thanks.

BR,

Elec Cheng