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CC2652R7: fash program (hex file ) do not execute

Part Number: CC2652R7
Other Parts Discussed in Thread: UNIFLASH,

Hello team (TI),

        Designed the custom board with cc2652R7 chip and able to flash the 'Project zero' and 'mcu_blink' program using  UniFlash ( flash .out file ) 'or' Flash the build program in Code Composer Studio. It works good, but only once till the power is on. Then tried to flash the .hex file using Jflash successfully but do not execute... Could not understand .. please throw some light and kindly guide ...