Naming Convention for BLE

Jonathan Cohn

Other Parts Discussed in Thread: CC2540

I'm curious what the correct naming convention is for Bluetooth Low Energy. If you were developing a product using the CC2540/1, which would be the marketing terms used?

Bluetooth Low Energy
Bluetooth 4.0
BLE
Bluetooth Smart

over 12 years ago

0 Chatto over 12 years ago

TI__Genius 12545 points

Bluetooth Low Energy or BLE is the most common

Bluetooth 4.0 is the version which introduced BLE to the Bluetooth Standard. The older versions do not have the BLE capability.

Bluetooth Smart is the new marketing term being used.

Either way, you should be good with Bluetooth Low Energy or BLE

0 Chatto over 12 years ago

TI__Genius 12545 points

Note that Bluetooth Smart is an end device classification, not a technology name. Bluetooth Smart Ready is a phone that can communicate with a Bluetooth Smart device

0 Jonathan Cohn over 12 years ago in reply to Chatto

Expert 1685 points

I haven't seen apple switch to the Bluetooth Smart Ready (or even just Bluetooth Smart) naming yet. I believe they are still going with Low Energy, or maybe even just Bluetooth 4.0.

I suppose in a marketing sense, Bluetooth Low Energy or Bluetooth Smart is the way to go.

0 Chatto over 12 years ago in reply to Jonathan Cohn

TI__Genius 12545 points

Yeah, i'd go with Bluetooth Low Energy to be safe

0 Richard Dolf over 12 years ago in reply to Chatto

Expert 2170 points

The Bluetooth SIG (bluetooth.org) has a brand book which spells out in great detail what terms to use to describe Bluetooth products. The book also states:

When using the Bluetooth brand and its elements, licensees are obliged
to follow the rules and guidelines presented in this book, as stated in the
license agreement.

0 J Lindh over 12 years ago in reply to Chatto

TI__Guru 57865 points

Hi,

I agree with Chatto although the correct spelling would be Bluetooth low energy (No capitals on low energy).

Best Regards

Bluetooth®︎

Bluetooth forum

Naming Convention for BLE