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CCS/CC2650STK: Advertising mode after reloading firmware

Part Number: CC2650STK


Tool/software: Code Composer Studio

I purchased CC2650STK and it initially works fine once it is powered up. The unit can go to the advertising mode after power up. Then I tried to upload the firmware from CCS cloud. The version should be ble_cc26xx_2_01_00_44423_cloud. The example is SensorTag and nothing is changed. The unit still works fine right after program loading when it is connected with my laptop through USB XDS110. However, when it is disconnected and powered by coin cell, the unit always has the right LED on and cannot from the phone app. Any issues here? Did I miss something? Thanks for your help.