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RTOS/CC2640: SNV FLASH data getting erased on reset

Part Number: CC2640
Other Parts Discussed in Thread: BLE-STACK

Tool/software: TI-RTOS

Hi, 

I modified the SimpleBLEPeripheral example to store data to the SNV Flash memory, I'm able to do write and read when the 

cc2640 is powered but once the power is disconnected and reconnected again, all the data in the flash is also lost,

how can I solve this issue?

Regards,

Joe