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WL18xx MAC address

I understand that the wiFi MAC address comes pre programmed in the WL18xx modules, and that they can be reassigned by the end user by following hte steps here:

http://processors.wiki.ti.com/index.php/WL18xx_Writing_MAC_address

What I am not clear on is do you have to reassign the MAC address? Can the TI factory programmed MAC address be used in mass production by the end user, or is it for development only.

Thanks