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DLP4710EVM-LC: communication over I2C via Cypress CY7C65215 on Linux

Part Number: DLP4710EVM-LC
Other Parts Discussed in Thread: DLP4710, DLPC3479, DLPC-API

Hello,
I am trying to program the Wintech Pro4710 module on a linux system.
The projector uses the dlp4710 DMD chip controlled by two DLPC3479 chips.
I am using a USB cable to establish communication over I2C via the Cypress Cy7c6521532LTXI USB dual channel bridge chip.
The I2C port opens successfully using the cypress API's but the device does not respond to any other functions/commands.
The commands for the DLPC3479 are according to the provided DLPC3479 datasheet as follows:
Snippet of the code is attached below.

But I am not getting any response from the projector.

Can anybody guide where I might be making a mistake.