Hi,
In the video they used bidirectional devices even thought the inputs are 0 to +3.6V which of course would allow negative voltages to hit the USB receiver. The explanation as to why allow negative voltages wasn't an answer.
The person said in the video "In this application, both unidirectional and bidirectional diodes would be suitable, since the Vbus and D+/D- voltages will always be greater than or equal to 0 during normal operation. While unidirectional diodes would provide better negative clamping gear, single channel bidirectional ESD diodes would offer the flexibility of connecting any pin to ground and the other pin to I/O, since it is symmetrical. The same would apply to D+ and D-."
The problem is the voltage can go to a negative clamp voltage just as easy as a positive one. This would then exceed the voltage limit of the device. Unless they assume absolutely nothing gets by the TVS.
Video: training.ti.com/esd-essentials-how-select-esd-protection
1.6 ESD Essentials: How to Select ESD Protection