Hi,
In datasheet of SN65HVD73DR, in Pin configuration and functions section, Data signals are described as 'Digital bus output Y', 'Digital bus output Z', 'Digital bus input B' and 'Digital bus input A'. In 'A' and 'B' data signal which one is positive signal and which is negative signal. And also in 'Y' and 'Z' signal which one is positive signal and which is negative signal.
Regards,
Ashwini