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[TUSB9261] Power-up and power-down sequence

Other Parts Discussed in Thread: TUSB9261
My customer has a question about power-up and power-down sequence of TUSB9261.
In 8.3.2.4 Power-Up and Reset Sequence, the following constraints are described.
Bus contention while VDD33 is powered up must be limited to 100 hours over the projected lifetime of the device.
Bus contention while VDD33 is powered down may violate the absolute maxumum ratings.
What does "bus contention" mean in this case?
Regards
msmn