Please see the following description of TUSB3410 datasheet.
I think it's a typo. When CONT is "0", pullup disabled. When CONT is "1", pullup enabled.
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5.5.5.4 USBCTL: USB Control Register (Addr:FFFCh)
Bit 7 CONT
CONT = 0 Upstream port is connected. Pullup enabled.
CONT = 1 Upstream port is disconnected. Pullup disabled.
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Regards
Saito