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LP-MSPM0L1306: storing data into internal flash memory

Part Number: LP-MSPM0L1306
Other Parts Discussed in Thread: MSPM0L1306

I want to store config data into internal flash memory, i was able to create a section and able write and read data, but when load program/flash code( .out file) into it the whole flash memory is getting erased

I was expecting to have the configuration data in that section even after flashing a program also is it possible?

I have observed one thing looks like whenever i reset the/power off & on the data is getting cleared