ADC10 single channel, read multiple times. Having difficulty.

ADC10CTL1 = INCH0 + CONSEQ_0; // channnel A0 is selected; single channel, single conversion
ADC10CTL0 |= ENC + ADC10SC; // Sampling and conversion start

while( ADC10CTL1 & ADC10BUSY ); // wait for conversion to be finished
//ADC10CTL0 &= ~ENC; // ADC10 disable

 
ADC_Result = Adc_Conv( 0x0401 );

Rt = 9910 * (1023.0 / ADC_Result - 1.0);
logRt = log(Rt);
T = ( 1.0 / (c1 + c2*logRt + c3*logRt*logRt*logRt ) ) - 273.15;

T5 = T4;
T4 = T3;
T3 = T2;
T2 = T1;
T1 = T;
T = (T1 + T2 + T3 + T4 + T5)/5.0;

T = (T * 9.0)/ 5.0 + 32.0;        // Convert Celcius to Fahrenheit

int(wholeNum) = T;               //wouldn't hurt to cast it to avoid warning
int decimalNum = (int) ((T - wholeNum) * 10000);

itoa(wholeNum, wholeNumStr);
itoa(decimalNum, decNumStr);

//LcmSetCursorPosition(0, 1);
ClearLCD();
PrintStr("T=");
PrintStr(wholeNumStr);
PrintStr(".");

for(i=1;i<4;i++) // clear out digits
{
decNumStr[i] = ' ';
}

PrintStr(decNumStr);

}  // infinite loop ends here.

Here is my subroutine.

int Adc_Conv( int channel )
{
ADC10CTL1 = channel;
ADC10CTL0 = SREF_0 + ADC10SHT_0 + REFON + ADC10ON ;
ADC10CTL0 |= ENC + ADC10SC ;
ADC10CTL0 &= ~ENC;
ADC10CTL0 &= ~(REFON + ADC10ON);
return   ADC10MEM;
}
 

I would like to read the port 1.0 pin continuously. With 5 rolling averages for filtering.

My problem is this it works once then the second time around it gets caught in the wait for busy line.

This line.

 while( ADC10CTL1 & ADC10BUSY );     // wait for conversion to be finished