Today found: a Freescale white paper:
http://cache.freescale.com/files/32bit/doc/white_paper/ENEFFSOLKINLSWP.pdf
In this paper, Freescale is best among 4, while MSP430 is worst. How is that possible? Only when one takes some time to check the basic data of compared MCU's, you find that Freescales compares their lowest pincount device with one of the most feature-rich MSP430 in a big footprint.
Such methods are very miserable. For this, I'll treat Freescale with an extra portion scepticism.