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How and where to start builing my signage card

This question is most likely before the beginning... I want to create a simple card with min' features that will have 1 memory card and lan for network to get the files via FTP... dose anyone can give me a start point? 

I saw that some companies offer Developer Kits, is that what I need to give the company to create boards for me?

any info will be great!

Thanks!!!