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StarterWare 02.00 and Beaglebone boot

Now that the Beaglebone is shipping, there is probably going to be a lot of new activity around here.

I have a working Beaglebone that boots and runs the supplied Angstrom distribution of Linux without any issues.

 Now I am trying to run a stand-alone demo program from the StarterWare examples.  I have formatted a uSD card and copied the MLO file located in the StarterWare binary folder for Beaglebone and also the demo.bin file that I renamed "app".  The board simply refuses to load the MLO file.  The serial port issues "CCCCCCCC" every 10 seconds or so and that's it.  I followed the instructions located at http://processors.wiki.ti.com/index.php/AM335X_StarterWare_Booting_And_Flashing and tried 3 different cards.  I even went and purchased a new 4G class10 card just in case.

Anyone else tried this?  Maybe I'm missing something in the card format?

Any help would be appreciated.