SK-AM62A-LP: am62a evm board stopped booting

Part Number: SK-AM62A-LP

Hello 

I've checked the bootselect switches and the symptoms are similar to when I dont have the SD inserted, i.e. not boot logs whatsoever. I've tried the same SD card on another board and it definitely works. 

All leds light up and it just stays like that, nothing happening. FTDI chip seems to work fine - I see all tty devices. But no console output.

I was mostly super careful re ESD, but recently I - without thinking - dusted it with a regular cleaning brush. So I might have fried something.

What's the best way to troubleshoot this?