During the DM36x development phase, I use TI emulator to flash UBL and U-Boot, then I flash the kernel with tftp/nand erase/nand write and finally I flash the filesystem from the a tarball in NFS.
This procedure is quite long for mass production.
I would investigate about the commonly used procedure to init the NAND flash in such systems (UBL - U-Boot - Kernel - Filesystem).
Thank you!