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Minimizing power consumption while encoding in DM365



I am looking at an application where I need to encoded 720P30 video in a battery power application.  The battery size and the duration it can operate are a couple of the most key design constraints.

The performance numbers given by the power calculator (SPRAB68) appear to be too high for our requirements.  The app note describes at a high level the activity being modeled by the spreadsheet. 

Does changing the type of encoding profile allow for lower power (by allowing the HDVICP to be run at a lower clock rate)?

Are there other optimizations that would lower power consumption?