I am thinking I simply need to execute this file, however.
===============
./AM335X_StarterWare_02_00_01_01_Setup.bin: ./AM335X_StarterWare_02_00_01_01_Setup.bin: cannot execute binary file
==============
Linux 3.2.0-51-generic #77-Ubuntu SMP Wed Jul 24 20:18:19 UTC 2013 x86_64 x86_64 x86_64 GNU/Linux
Thanks,