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Beagleboard Black in TI eStore

Why is Beagleboard Black being advertised as sold by TI ( http://www.ti.com/tool/beaglebk ) when it really isnt?

I just got yet another email advertisement (Halloween themed) which from the "Buy Now" button takes me to the TI page , which states part number BEAGLEBK, and which in turn does not exist in the TI eStore... BTW when one presses the "Buy Now" button in the TI page, in the "Buy from Texas Instruments" order form, it takes one straight to the Beagleboard.org page where you can select a myriad distributors but TI.

It is, besides misleading, extremely frustrating...