Hi !
I made a card which is the exact copy of the BBB architecture (am3358, same RAM chip, same power supply) but without HDMI and flash memory chips (to meet size requirements).
I want to install Jessie on this system but the SD card don't boot (with same boot options than BB) : CCC appears without the SD card and disappears when I plug it. Furthermore, when I try to boot an Angström distribution, my card boot on, so I think there's no hardware issue.
I understood that the Angström image has SPL and U-Boot image on a FAT partition. On boot, the am3358 find the SPL and can execute U-Boot. I don't find any SPL file on the Jessie image so I think that the am3358 on BB has his NAND flashed with SPL and don't need any external SPL file (this is why Angstrom and Jessie boot on BB but only Angstrom boot on my system).