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AM5728: GP EVM heatsink question

Part Number: AM5728

Hi  Expert,

According to below link:

http://processors.wiki.ti.com/index.php/AM57x_Thermal_Considerations

GP EVM used heat-sink CTS BDN10-3CB/A01 , based on heat-sink vendor info, its thermal resistance ( heat-sink case to ambient, R(ha)) is 26.4 C/W,

so in GP EVM case,  R(ja) = R(jc)+ R(ch)+R(ha), here, R(ja) is AM5728 junction to ambient, R(jc) is AM5728 junction to its case, R(ch) is AM5728 case to heatsink, R(ha) is heatsink to ambient., obviously, total R(ja) >26.4 C/W

But according to AM5728 datasheet Table 5-18. Thermal Resistance Characteristics (ABC Package),  AM5728 SOC R(ja) (Junction-to-free air ) is 11.1 C/W, 

Question: why on AM5728 GP EVM, the designer choose a heatsink whose thermal resistance is much higher than AM5728 SOC itself? If without that heatsink, looks like AM5728 SOC heat resistance should have better data (11.1C/W < 26.4+ C/W) 

Heat Sink and Fan Part Numbers

Tests conducted with a heat sink used the CTS BDN10-3CB/A01