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TDA3XEVM: How are bit map arrays generated?

Part Number: TDA3XEVM

Graphics source link contains number of bitmap arrays. 

For example, filename draw2d_ti_logo_white.c contains array gDraw2D_Bmp

How is this  array created?  Was the logo created in some image editing program like Adobe Photoshop and saved as file type bitmap.  Then, what program was used to convert bitmap file to 'C' language array?

Is this the process I follow to create custom images?

Regards,

Amer