ARMHEX conversion of little endian object file

I'm using the ARM Hex utility to convert an ELF object file to a hex file which can be loaded in processor memory or NOR flash. Under CCS build properties the device endianness is set to "little" which generates a little endian object file. After the ARM Hex utility runs it generates a hex file which after I load it into processor memory the endianness is backwards. I see in the ARM Hex user manual (http://www.ti.com/lit/ug/spnu118n/spnu118n.pdf  page 291) it seems to assume the input object file is big endian. Is there a way I can get the ARM Hex utility to use a little endian object file as input so that the output will load properly into processor memory? Target processor is an Keystone II AM5K2E02.