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SN75LBC184: How to improve ESD protection?

Part Number: SN75LBC184

We have a PCB where SN75LBC184 is being used as a RS-485 transceiver. The layout is as per application guidelines, but we are seeing some issues with our customers where SN75LBC184 is getting damaged by ESD. How can we improve the ESD protection on SN75LBC184?

Thank you